Nathalie D'haeyere

TLDR

Nathalie D'haeyere is founder of Markov and offers fractional CMO services to Belgian SMEs, combining marketing leadership with operational delivery.

Background

Nathalie built Markov around the model of embedded, fractional marketing leadership for growing companies. Based in Flanders, she works with SMEs that need senior marketing direction without a full-time CMO.

What They Do

As founder and CMO-as-a-service at Markov, Nathalie leads marketing strategy and execution for client organizations. Her expertise spans B2B marketing, brand positioning, and growth for Belgian SMEs.

Career History

• Founder & CMO-as-a-service partner at Markov (May 2023 - Present)
• Co-Owner at askfred bv (Oct 2017 - Present), interim management & marketing consultancy
• Commercial Strategist at Merluno (Feb 2023 - May 2023)
• Head of Global Marketing at Versele-Laga (Oct 2018 - Dec 2022), led 20-person global marketing team
• International Project Lead at Alpro (Mar 2018 - Jul 2018)

Education

• MBA, Marketing Management, Vlerick Business School (1999 - 2000)
• Master, Communication Sciences (cum laude), Ghent University (1995 - 1999)

Connections