Alain Heureux
TLDR
Alain Heureux has led IAB Belgium since 2002 and IAB Europe since 2006, positioning him as one of the most senior voices in European digital advertising.
Overview
Alain Heureux is President and CEO of IAB Europe, the trade association for interactive advertising across 23 European countries, a position he has held since November 2006. He has simultaneously served as President of IAB Belgium since 2002. He has over 20 years of pan-European marketing experience, having established several marketing services companies including CPM Group, Virtuology (web agency in Brussels, London, and Paris), and Tagora. He holds a degree in Law and postgraduate qualifications in Direct Marketing, Media, and Sales Promotion from KUL Leuven, and is fluent in Dutch, French, and English.
Career History
- Founded: CPM Group, Virtuology (Brussels/London/Paris), Tagora (digital marketing agencies)
- 2002 onwards: President, IAB Belgium
- 2006 onwards: President and CEO, IAB Europe (23 countries)
- Board member: EASA (European Advertising Standards Alliance)
- Chairman: EDAA (European Digital Advertising Alliance)
- BECI is going to train 10.000 Brussels based SME’s in the next 3 years with a team of AI expert freelancers. From Basic skills to Advanced know-how, from high tech to low tech companies. Each MunicipaLinkedIn · 28 Apr 2026
- Join us at BECI on May 19 in the morning as we will get a unique moment to talk with Robin Wauters about EU–INC and the 28th Regime! I will be debating after with Robin Wauters, Beatrice de Mahieu andLinkedIn · 27 Apr 2026
- Proud to have worked on the Revival of IAB Belgium, powered by BAM with my 3 musketeers Roel Van Aelst , Nele Vanhecke and Frédéric Martins ! We convinced 16 partners to support and fund our Revival, LinkedIn · 23 Apr 2026