LinkedIn·Tuesday, 23 June 2026·23 Jun 2026
"Even when imitated, the company retains the pioneer advantage — expressed through customer recognition." — Christophe Sempels, Gildas…
Ma Balise - NFC - RFID & QR platform
578 followers
"Even when imitated, the company retains the pioneer advantage — expressed through customer recognition." — Christophe Sempels, Gildas Barbot & Marc Vandercammen, Oser le marketing durable
That line stopped me.
Because it describes exactly what is happening right now in the connected label space.
Biodegradable and compostable NFC & RFID labels are starting to get noticed. Connections are coming in. Eyes are turning. Questions are being asked.
That's the sign something is shifting.
And yes — imitations will come.
It's inevitable.
It's even a form of validation.
But the pioneer already has something nobody can copy: the trust of those who chose first.
Ephém™ by Ma Balise. Certified DIN CERTCO, TÜV Rheinland & PTS Paper. From the start.
Connected. Traceable. Compostable.
Ma Balise — Just green it.
#NFC #RFID #Ephém #MaBalise #SustainablePackaging #Innovation #Marketing #Pioneer
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