LinkedIn·Thursday, 30 July 2026·27d ago
Plastic in your label? Shame in your brand. That line is meant to sting. Because it should. While packaging, sustainability, and marketing…
Ma Balise - NFC - RFID & QR platform
581 followers
Plastic in your label? Shame in your brand.
That line is meant to sting. Because it should.
While packaging, sustainability, and marketing teams work to make every component more responsible — the cardboard, the ink, the adhesive, the film — nobody looks at the label.
That small NFC or RFID label stuck onto your otherwise flawless packaging.
The one containing PVC. PET. A chemically etched antenna.
The one that will take over 100 years to disappear.
The one that appears in no sustainability report.
From September 27, 2026, the EU EmpCo directive prohibits environmental claims that cannot be verified by an independent third party.
A plastic label on "recyclable" packaging — that's a greenwashing claim waiting for its audit.
The answer exists.
No plastic. No chemical etching. Certified DIN CERTCO & TÜV Rheinland.
Industrially and home compostable. Recyclable with cardboard.
Plastic in your label? That's your choice.
Shame in your brand? That's the consequence.
Don't be a connected polluter.
Connected. Traceable. Compostable.
Ma Balise — Just green it.
#NFC #RFID #DPP #EmpCo #Ephém #MaBalise #SustainablePackaging #Greenwashing #CircularEconomy
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