LinkedIn·Tuesday, 28 July 2026·29d ago

86% average occupancy. 26 days. Measured, not assumed. Most shopping centre activations end with smiling photos and a vague “people loved…

Netgen Esports

42 followers

86% average occupancy. 26 days. Measured, not assumed. Most shopping centre activations end with smiling photos and a vague “people loved it.” This one ended with data. During the 2026 World Cup, Netgen Esports designed and delivered a month-long gaming activation for Les Grands Prés in Mons, Belgium. Four gaming stations. Free play from Monday to Friday. Nine EA SPORTS FC flash tournaments across three Saturdays. “Challenge the Champion” on two additional Saturdays. Occupancy was tracked station by station, day by day and time slot by time slot. What came back was not a subjective debrief. It was a performance report. 🎮 839 hours played 🏆 9 tournaments, with €100 in gift cards for each winner ⚽ 78 “Challenge the Champion” matches 📊 Nearly 2,400 matches, estimated from measured occupancy data The case study covers the 3D layout, the registration and check-in system used to limit the impact of no-shows, and how the data was collected and reported. No fluff. No vague claims. Just measured results. Read the full case study 👇 https://lnkd.in/e3-Vic8E Planning a gaming activation? Let’s make it measurable. #GamingActivation #RetailActivation #Esports #NetgenEsports Gaming Activation: 86% Occupancy in 26 Day | Netgen Esports https://www.netgen-esports.com/showcase/gaming-activation-shopping-center-grands-pres