I'm in Spain for work this week, and my marketing team asked me for some photos from the trip (I’ll send them today, Magdalena). Instead,…

Christophe Sion

Co-founder at Husk | Revolutionizing Startup Finances

I'm in Spain for work this week, and my marketing team asked me for some photos from the trip (I’ll send them today, Magdalena). Instead, they sent me this. They'd grabbed Georgy in a café and recorded an ad hoc demo of Husk's WhatsApp expense flow. Watching them be that spontaneous made my whole week. But here's the story behind that little video. When Georgy and I were building Husk, we kept hitting the same wall. Every finance tool wanted founders to download yet another app, learn yet another interface, and add yet another password to the pile. So we asked ourselves a slightly ridiculous question. What's the one app founders open probably open a hundred times a day on their phone and will never delete? WhatsApp. Obviously. So we built expense management into the thing everyone already lives in. Snap a photo, send it, and we handle the rest silently in the background. The best products don't shout for attention. They just quietly slot into the life you already have. That's the whole idea behind Husk.