LinkedIn·Sunday, 23 August 2026·3d ago
Thank you Hugues Rey for your Article! Glad bringing back the IAB brand back on the Belgian market operating under the flagship of BAM -…
Alain Heureux
Expert in Innovation, Creativity and Entrepreneurship
Thank you Hugues Rey for your Article! Glad bringing back the IAB brand back on the Belgian market operating under the flagship of BAM - Belgian Association of Marketing with my fellow musketeers Nele Vanhecke , Roel Van Aelst and Frédéric Martins ! We are supported by major brands, by captains of the industry but also by the GenZ (Germain Deflandre). From 2000-2010 I operated as President of IAB Belgium, in 2005 I founded IAB Europe with some 8 other countries and operated till 2013 as President of IAB Europe opening some 20 new countries but creating also the AdEx Europe Benchmark and the Mixx Awards. Today we open a new chapter of IAB Belgium, powered by BAM and we work closely with the BAM President Kris Michiels! The future will be bright, bold and big! Stay Tuned.
A short history of a big idea: Interactive Advertsing Bureau (IAB) BELGIUM, 1998–2026
https://huguesrey.wordpress.com/2026/08/13/a-short-history-of-a-big-idea-interactive-advertsing-bureau-iab-belgium-1998-2026/
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