Alain Heureux

TLDR

Alain Heureux has led IAB Belgium since 2002 and IAB Europe since 2006, positioning him as one of the most senior voices in European digital advertising.

Overview

Alain Heureux is President and CEO of IAB Europe, the trade association for interactive advertising across 23 European countries, a position he has held since November 2006. He has simultaneously served as President of IAB Belgium since 2002. He has over 20 years of pan-European marketing experience, having established several marketing services companies including CPM Group, Virtuology (web agency in Brussels, London, and Paris), and Tagora. He holds a degree in Law and postgraduate qualifications in Direct Marketing, Media, and Sales Promotion from KUL Leuven, and is fluent in Dutch, French, and English.

Career History

• Founded: CPM Group, Virtuology (Brussels/London/Paris), Tagora (digital marketing agencies)
• 2002 onwards: President, IAB Belgium
• 2006 onwards: President and CEO, IAB Europe (23 countries)
• Board member: EASA (European Advertising Standards Alliance)
• Chairman: EDAA (European Digital Advertising Alliance)