Alain Heureux

Alain Heureux is President and CEO of IAB Europe, the trade association for interactive advertising across 23 European countries, a position he has held since November 2006. He has simultaneously served as President of IAB Belgium since 2002. He has over 20 years of pan-European marketing experience, having established several marketing services companies including CPM Group, Virtuology (web agency in Brussels, London, and Paris), and Tagora. He holds a degree in Law and postgraduate qualifications in Direct Marketing, Media, and Sales Promotion from KUL Leuven, and is fluent in Dutch, French, and English.