The legal entity Cloudar NV was registered on 16 October 2014. Co-founders and managing partners are Bart Van Hecke and Senne Vaeyens. The company is part of Cronos Groep. Services cover AWS professional services, migration, architecture design, DevOps, 24/7 managed services and managed applications, FinOps and reselling, cloud-native development, Microsoft workloads on AWS, public sector solutions and generative AI on AWS. Customers with published case studies include VRT, Studio Brussel, DPG Media, VDAB, Doccle, Mazda, Barco, Mediahuis, Coop and RGF Staffing. Cloudar has held ISO/IEC 27001 certification since 2018 and is certified to the 2022 version of the standard. In November 2018 it became the first AWS Premier Consulting Partner headquartered in Belgium, after obtaining the AWS DevOps and Government competencies earlier that year. It won the APN Benelux Advanced Partner Business Award in 2018, the AWSome Award Benelux in 2019 and APN Consulting Partner of the Year 2020 for Benelux, when it reported annual revenue above €10 million. Later competencies include Security (September 2023), Digital Sovereignty (December 2024) and SMB (June 2025). In March 2025 the company opened Cloudar BV in Utrecht, led by managing partner Steyn Huizinga. In March 2026 Cloudar became the first local Benelux partner with Anthropic Authorized Reseller status, giving customers access to Claude models through Amazon Bedrock.
Senne Vaeyens - Co-Founder / Managing Partner
Jeroen Jacobs discusses how cloud cost management is complex and challenging, noting that approximately one-third of cloud costs are typically wasted and that only 47% of AWS users utilize reserved instances despite them being a quick win for optimization. He presents cloud cost optimization as part of a broader cloud financial management discipline that progresses from strategy through operations, emphasizing that establishing visibility and awareness drives accountability and continuous improvement.