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In The Pocket

Founded by Jeroen Lemaire, Louis Jonckheere, Peter Minne, and PJ Bouten in Ghent, In The Pocket has grown into one of Belgium's most recognized digital product studios. The company works with brands like Proximus, De Lijn, and other major European organizations to design and engineer mobile apps, web platforms, and digital services.

Unlike pure consulting firms, In The Pocket positions itself as a product builder, combining design, engineering, and strategy under one roof. The company has also launched its own ventures and invested in product thinking as a discipline.

With 200+ employees, In The Pocket is among the larger independent digital studios in Belgium and a reference for quality product development in the ecosystem.

Stated facts & numbers

  • Jonckheere founded Showpad and In The Pocket at around age 25 and is now 41. (0:44:48, Ben's Mentors 2026-02-04)
  • Louis Jonckheere is 39 years old and started his first tech company (In The Pocket) 14 years ago. (0:01:32, De CFO Podcast 2024-09-09)
  • In The Pocket was founded around 2010 as one of the first mobile agencies in Europe, with early clients including VRT and Qmusic. (0:20:35, Connexi 2023-01-30)
  • In The Pocket was started with 3x €5,000 from the three founders, which lasted six months. (0:07:05, The Harbour 2024-04-18)
  • In The Pocket raised €120,000 from angel investor 'Bert' at a first valuation of ~€1.2M, raised 30-40% last minute. (0:08:05, The Harbour 2024-04-18)
  • Showpad was initially financed via an intercompany loan of a few hundred thousand euros from In The Pocket, fully repaid, plus ~€15-18k starting capital Louis partly borrowed from a friend. (0:19:15, The Harbour 2024-04-18)

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