Planet B

Tibbe Verschaffel discusses his early entrepreneurial ventures starting at age 13, including selling Christmas trees and later founding a kickbox club at 16. He explains how Planet B was founded in 2018 as a response to the phrase "there is no planet B," with the goal of creating harmony between people, animals, and the planet through product development, marketing, and sales across 37 team members, primarily manufacturing in Belgium. He advises entrepreneurs to collaborate rather than work individually, arguing that cooperation is Belgium's competitive advantage in business.

Tibbe Verschaffel discusses how Planet B uses social media as a cost-efficient marketing tool to tell their story about redefining the fast-moving consumer goods industry and inspire people to adopt healthy, plastic-free products. He explains his personal approach to social media as a natural sharer who documents both wins and failures, and describes a controversial viral campaign that generated job applications despite the backlash. He also emphasizes the importance of TikTok as a platform for reaching large audiences and encourages others to try social media without fear of judgment.