Rookoo

TLDR

Rookoo is a Belgian AI startup founded in 2024 that builds intelligent assistants for hospitality businesses, automating guest communication and operational tasks.

Overview

Founded in 2024, Rookoo enters the hospitality AI space with tools designed to handle the high volume of repetitive communication and operational coordination tasks that occupy hotel, restaurant, and accommodation staff. The product covers use cases like automated guest messaging, booking management support, and FAQ handling across multiple channels.

Hospitality is an industry where AI automation has clear ROI potential given the labor intensity of guest-facing operations and the predictable nature of many guest interactions. Rookoo targets independent hotels and smaller hospitality groups that cannot afford enterprise-level solutions.

Connections

Related to the Belgian hospitality tech space alongside Lighthouse.

Key People

• Jeroen Borloo - Founder and CEO