Jeroen Borloo

TLDR

Jeroen Borloo is co-founder and CEO of Rookoo, a Ghent-based AI startup that deploys AI digital colleagues to automate administrative tasks for event, hospitality, and tourism teams.

Overview

Jeroen co-founded Rookoo in 2024 alongside Anthony Meirlaen, Thibaut Vincent, and Jared Dierickx, all of whom met while working at Clarabridge and Qualtrics. In November 2025 the company raised EUR 900K in seed funding.

Rookoo's AI assistants handle event administration, capacity management, pricing optimisation, and stakeholder communications. Early clients include Wintercircus Ghent, Tour and Taxis Brussels, Brussels Special Venues, SPIN, and The Arena Group.