Adrien Roose
Location
Region
brussels
Role
Co-Founder
Company
LinkedIn
Expertise
design, hardware, mobility
TLDR
Adrien Roose is co-founder of Cowboy, a Brussels-based electric bike company, and previously co-founded Take Eat Easy.
Background
Adrien co-founded Cowboy in Brussels in 2017 with a mission to build the best urban electric bike on the market. The company grew to close to 100,000 riders. Before Cowboy, Adrien co-founded Take Eat Easy (2012-2016), one of Europe's early food delivery platforms. He stepped down as CEO of Cowboy in December 2025 after the company joined the ReBirth Group.
What They Do
As a serial entrepreneur, Adrien built two notable Belgian startups. Cowboy combined design excellence with hardware and software integration in the e-bike market.
Career History
- Co-Founder & CEO at Cowboy (Jan 2017 - Dec 2025)
- Co-Founder & CEO at Take Eat Easy (Aug 2012 - Jul 2016)
Education
- Master's degree, International Management, CEMS (2009 - 2010)
- Master's degree, Business Engineering, Louvain School of Management (2008 - 2010)
Connections
Part of the Brussels hardware startup and design-driven founder community.