
Bert Van Wassenhove
Van Wassenhove holds a master's degree from Ghent University and built a career as a marketer turned venture producer and investor. Prior to Solvice he was active with EEVE, We.repair, and Light for the World Belgium, focusing on B2B tech go-to-market in Ghent and across Belgium.
As CEO of Solvice he leads the commercial side of the company's Optimization AI APIs, including OnRoute and OnShift, while founder Christophe Van Huele runs the technical direction. He led Solvice through the April 2026 acquisition by Quickbase, where the team is integrating the routing and scheduling APIs into FastField Pro and Quickbase Business and Enterprise during the second half of 2026.
Insights & takeaways
Bert Van Wassenhove's public statements return again and again to a single conviction: that low-code platforms combined with AI, whether large language models or algorithm-based systems, represent the practical path forward for organizations that need custom software but lack the resources to build everything from scratch. As he puts it plainly, "I truly believe low-code and AI (llm's or algorithm based AI) are the way forward for many organizations" . This is not a vague enthusiasm for buzzwords; it is a specific architectural position he has worked out in detail and defends against a particular alternative he sees people reaching for too often.
That position sharpens considerably in his writing on where low-code actually earns its keep. He is explicit that the strongest implementations are not the ones that try to force every function into the low-code layer itself. "A pattern I keep seeing: the teams getting the most out of low-code are not the ones trying to do everything in it," he writes, describing instead teams that "build the app on a platform where every table and permission is in plain sight" and then hand off the genuinely hard computational problem, such as "planning 300 jobs across 40 people without breaking a rule," to a specialist solver reached through an API . For him this division of labor is the real unlock for businesses whose needs are too specific for off-the-shelf software: "Build it yourself, with full visibility, and borrow the intelligence you do not have in house" . He frames this explicitly as superior to two failure modes: staffing an optimization engine a business was never going to sustain, and what he calls "vibe-coding a black box" , a phrase that signals real skepticism toward opaque, ad hoc AI-generated systems even as he embraces AI-assisted development elsewhere.
His domain expertise in routing and logistics gives this general philosophy concrete texture. He argues that most routing APIs oversimplify real operations by treating pickup and delivery as a single, self-contained shape, when field work is messier: a part might be picked up at a depot, installed hours later, and returned to a different depot at day's end, with each of those stops dependent on the others. His diagnosis is precise: "the hard part isn't the route. It's the relationship between jobs" . His prescribed fix is to model that relationship explicitly as a constraint rather than compress it into a single virtual stop, because "Model that relationship as a constraint and the solver holds the chain together when the day changes. Fold it into a single virtual stop and it breaks the moment one half needs to move" . This is the same instinct as his low-code argument applied to a narrower technical problem: don't paper over structural complexity, model it directly and let a purpose-built system handle it.
Notably, his curiosity about new technology is not confined to enterprise contexts. He describes himself as someone who likes "to experiment with new technology, especially being active in the world of AI, routing, and maps every day," and he took that impulse into a personal, low-stakes project: building a rally trip meter app with his daughter for old-timer rally rides, deliberately keeping it "practical and simple, yet fully featured" . The project includes pilot and co-pilot views, distance and speed tracking, and stage notes with GPS coordinates for rally quizzes . It's a small but telling data point: his interest in vibe coding and rapid tool-building is personal as well as professional, and he applies the same instinct for lightweight, purpose-fit tooling to a hobby as he does to enterprise architecture.
His remarks on entrepreneurship, though more limited, reinforce a consistent value: he prizes openness among founders and the specific knowledge that comes from people who have actually built businesses in the same regional market. Describing the value of visiting other entrepreneurs, he says the shared context of being "allemaal mensen die iets aan het ondernemen zijn, willen ondernemen" creates "een heel speciale sfeer" and "een openheid die heel interessant is" . His stated reasoning is that founders who built something in your own region
- Learning is greatest from entrepreneurs who built something in your own region (Flanders/Belgium/Netherlands) because they understand the local market problems you actually face.
Career
WeAdvisory Board ChairJun 2025 – Present
SolviceCEOSep 2023 – Present
- JustSeeBoard MemberFeb 2015 – Present
- Mototravel.beChief Traveller 🌎Aug 2008 – Present
- THINK with people - Innovation through entrepreneurshipBusiness Development and Strategy at SOLVICEFeb 2023 – Sep 2023
EEVEMember of the Advisory BoardOct 2022 – Jan 2026
- THINK with people - Innovation through entrepreneurshipOrganisation, Fundraising & Marketing at Plan International BelgiumOct 2022 – Sep 2023
- THINK with people - Innovation through entrepreneurshipBusiness Development at ASAsenseSep 2022 – Aug 2023
EEVECMO - Custom Journey Councilor 🇩🇪🇧🇪🇫🇷🇳🇱🇺🇸Oct 2021 – Oct 2022
ALLBERTCo-FounderDec 2020 – Dec 2021
- JuuNooMember of the Advisory BoardJul 2020 – Jun 2023
EEVEMember of the Advisory BoardAug 2019 – Sep 2021
- De Cronos Groep#400factoryStrategisch adviseur en puppy coach - Invisible Puppy 🇧🇪🇺🇸May 2018 – Sep 2021
- De Cronos Groep#400factoryCo-Founder & advisor - Backtrail - Dream. Believe. Explore. Discover. 🌎Oct 2017 – Jul 2019
- De Cronos Groep#400factoryBusiness Coach - Preview Labs 🇧🇪🇺🇸Aug 2016 – Sep 2021
- De Cronos Groep#400factoryInvestor & Strategic Advisor - ONAK canoesMay 2016 – Nov 2019
- De Cronos Groep#400factoryManaging Partner - The CoFoundry Investment FundJan 2015 – Oct 2021
- THINK with people - Innovation through entrepreneurshipStrategy GuideSep 2013 – Jul 2024
- De Cronos Groep#400factoryCo-Founder & Managing Partner - Heaven Can WaitAug 2011 – Aug 2016
OdiseeProfessor Marketing & Communication, Marketing Management & Marketing PlanningOct 2011 – Jun 2025
- Square Melon#283factoryChief Digital OfficerDec 2010 – Jul 2011
- Square Melon#283factoryManaging Director - AmphionMay 2010 – Dec 2010
- ONE Agency#313factoryManaging PartnerApr 2008 – May 2010
- ONE Agency#313factoryAccount Director - Head of New MarketingJan 2007 – Mar 2008
- Agency.com#542factoryDirector 🇧🇪🇬🇧🇳🇱Feb 2003 – Dec 2006
- ValorisSenior Manager 🇧🇪🇫🇷May 2000 – Jan 2003
- Samsonite Europe N.V.Marketing Manager 🇧🇪🇫🇷🇩🇪🇬🇧🇸🇪🇳🇴🇫🇮🇳🇱🇨🇭🇦🇹🇪🇸🇮🇹Aug 1995 – Apr 2000
- Philips Components IndustrialArea/Product Marketing Manager 🇧🇪🇫🇷🇩🇪🇬🇧🇸🇬Jun 1992 – Jul 1995
- Western PointOnline Retail & Conversion Specialist 🇧🇪🇺🇸1990 – 2015
- Oakite MexicanaTrainee 🇲🇽Jul 1988 – Sep 1988
- Guberna#88schoolDirector Effectiveness, Director Effectiveness2019 - 2019
Ghent University#2schoolLicentiate degree, Economics1986 - 1989
- OLVOJun 1986
From public career histories · 33 entries
Media & appearances
1- promoConnexi · 07 Feb 2016
Short promo clip where entrepreneur Bert Van Wassenhove praises Connexi trips for the openness among entrepreneurs and the value of visiting founders who built businesses in Flanders/Belgium/Netherlands.