Dries Henau

TLDR

Dries Henau is owner of The Brand Guys, author of "Fight The Average" (Marketing Book of the Year), keynote speaker, and brand strategist building UnAverage concepts.

Background

Dries runs The Brand Guys alongside Yuri Vandenbogaerde, building brand strategies for companies in hospitality, F&B, and leisure. Together they co-founded Wasbar and Chez Claire. His book "Fight The Average" won Marketing Book of the Year. He also co-founded Brandlapp and is an investor and advisor at Bizzy.

What They Do

As owner of The Brand Guys, Dries helps companies articulate and commit to a distinctive market position. He writes, speaks, and consults on the topic of brand differentiation for Belgian and international audiences.

Career History

• Owner at The Brand Guys (Jul 2021 - Present)
• Co-Founder at Brandlapp (Jun 2025 - Present)
• Author at Uitgeverij Lannoo (Jan 2025 - Present)
• Keynote Speaker at Read My Lips (Jan 2014 - Present)
• Investor & Advisor at Bizzy (Oct 2021 - Present)

Education

• Communicatiemanager, Arteveldehogeschool (2003 - 2006)

Connections

Connected to Yuri Vandenbogaerde through The Brand Guys. Active in the Ghent and Flanders marketing and brand community.