
Hilde leads VOKA Oost-Vlaanderen, the regional business network for East Flanders, and serves as Chair of Wintercircus. Her dual role places her at the intersection of traditional business leadership and the tech startup world in Ghent and Flanders.
As CEO of VOKA OVL, Hilde represents and supports the business community of East Flanders. As Chair of Wintercircus, she provides governance and strategic direction to the campus.
Across her posts and appearances, Hilde Schuddinck keeps returning to one question: is the region and its economy actually preparing for what comes next, or just protecting what already exists. She frames this explicitly when launching a new podcast on the future of Gent and Oost-Vlaanderen: "Proberen te behouden wat er is, brengt je nooit de oplossing voor de toekomst" . That same forward-looking urgency runs through her practical work with startups and entrepreneurs , her organizing of international tech missions to benchmark Oost-Vlaanderen against the world's strongest ecosystems , and it sharpens into open alarm when she turns to how slowly Belgian policymakers are moving on AI 89. Over the sources, the tone shifts from constructive regional strategy-building toward a more urgent warning that the country's leadership is falling behind the technology it needs to govern.
Schuddinck's flagship framing is HITT.2050 (Health, Industry, Technology Tomorrow), built on the historical lesson that Oost-Vlaanderen was "de armste van België" in the 1950s and became "een van de meest competitieve regio's van Europa" . Her question is not celebratory but forward-looking: "wat kunnen we daaruit leren voor de komende 25 jaar?" . This is paired with active benchmarking abroad: leading a Voka Oost-Vlaanderen tech mission to Paris, a city she ranks as Europe's strongest tech and innovation ecosystem "wereldwijd #4, na de Bay Area, New York en Boston" , visiting companies like Mistral, Alan, Founders Future, XAnge and STATION F to bring lessons back .
She puts direct effort into strengthening founders' financial fluency, running a three-session "StartUp Sprint" covering "financiële gezondheid en groei, KPI's, AI als slimme financiële collega en prijsstrategie," cashflow planning, and financing options . Her entrepreneur profiles ("Hilde op pad met…") celebrate hands-on, hard-working founders, describing Julie Dumoulin of Spotable as "een goedlachse maar vastberaden onderneemster" whose ambition matches the pace of her growth .
Schuddinck's sharpest public position is that Belgium's top leadership badly misunderstands the technology it must regulate. She recounts that Prime Minister Bart De Wever, during a visit, had never heard of agentic AI and said outright "AI, dat ontgaat mij" 89. Her conclusion is blunt: "Ik denk dat we in Vlaanderen en in België wel over alarmeren moeten spreken" 8. She points to concrete regulatory gaps, such as self-driving vehicles being unable to operate in Belgium for lack of a framework, and proposes ports as testing zones for autonomous trucks and logistics 8.
On the Virtual podcast, Schuddinck goes further than her written posts by naming a specific institutional fix and its critics: Voka had floated a Dutch-style "special envoy" or AI minister role for Belgium, modeled on Prince Constantijn's cross-party tech strategy role in the Netherlands, even though Constantijn himself argued that needing such a role is itself a sign a government has failed on technology 89. She also raises, live, the idea that proprietary health data could shift Belgian healthcare from reactive to preventive care and lower social security costs, but only if the financing model is fundamentally rethought 9, a policy-and-healthcare argument that does not appear in any of her written material.
From public career histories · 14 entries
Live Virtual podcast where Jurgen Ingels predicts mass layoffs and the rise of 10-person 'champion companies' in the AI era, while Voka's Hilde Schuddinck warns Belgian policymakers are alarmingly slow on technology.
Live Virtual podcast at a book launch where Jurgen Ingels and Hilde Schuddinck (Voka) warn that AI will trigger mass layoffs, reward only top talent and creativity, while Belgian policymakers lag dangerously behind — with Ingels revealing Supernova may move to Amsterdam.