Joelle Frijters
Joelle Frijters bootstrapped Improve Digital to EUR 80M in revenue and sold it to Swisscom in 2016, then founded Inspiring Fifty to increase visibility for women in tech across 10+ countries.
Joelle Frijters built Improve Digital as a bootstrapped adtech company, scaling it to EUR 80M in annual revenue before selling to Swisscom in 2016. The bootstrap-to-exit story without Venture Capital is unusual at that revenue scale and makes her one of Belgium's more distinctive founders.
After the Improve Digital exit, she founded Inspiring Fifty, a program that recognizes the 50 most inspiring women in tech across participating countries. The initiative has expanded to 10+ countries and has become a credibility marker in the Belgian women-in-tech community, intersecting with efforts by Elke Kraemer and others.
She currently serves as Senior Advisor at Inkef Capital, a Dutch venture fund.
Career
- Basic-FitNon Executive Board Member (AMS: BFIT)Apr 2023 – Present
- CM.comNon Executive Board Member (AMS: CMCOM)Oct 2021 – Present
- HighTechXLNon Executive Board Member - Deep Tech Venture BuillderDec 2020 – Present
- Timber and Building Supplies Holland N.V.Non Executive Board Member - TABS, Pontmeyer, Jongeneel, (a HAL Invest company)May 2020 – Present
- Netherlands Enterprise Agency (RVO.nl)Member of Independent Commission - Technostarters seed capital & TTT fundsMay 2019 – Present
- INKEF CapitalSenior AdvisorOct 2019 – Aug 2022
- LeQuestNon Executive Chairman Of The Board - MedtechOct 2019 – Jun 2023
- UvAAdvisory Board Member - MSc EntrepreneurshipJul 2019 – Apr 2022
- YES!DelftEntrepreneur In ResidenceMar 2018 – Mar 2020
- Iddink Groep B.V.Non Executive Board MemberMay 2017 – Sep 2019
- Deloitte#3factoryJury member of the Deloitte Fast50 Rising StarJun 2014 – Oct 2018
- IAB EuropeNon Exec. Board Member IAB EU - BrusselsMay 2014 – Sep 2015
- InspiringFiftyCo-Founder "Oscars for women in tech" in 13 countriesOct 2013 – Nov 2020
- Improve DigitalCEO and Co-FounderJan 2008 – Sep 2017
- Sanoma MediaDigital Strategy ConsultantSep 2007 – Jan 2008
- Microsoft AdvertisingDirector Advertising Exchange EMEAAug 2003 – Sep 2007
- IsobarCommercial Director Kaboem.nlMay 2000 – Aug 2003
- JongeHonden | Dutch Young CreativesExective board member2000 – 2003
- Air France KLMGlobal Product Manager Customer Loyalty ProgramMar 1998 – May 2000
- Sportura B.V.Operational Manager French AlpsNov 1998 – Apr 1999
- IESE Business School#162schoolGlobal Executive MBA2007 - 2008
- Hotelschool The HagueBBA, Main Course: Finance1994 - 1999
From public career histories · 22 entries