Morgane Leten

Morgane co-founded Guud in 2020 alongside Jan Deruyck, Driven by her personal experience with PCOS and the lack of clear support available to women managing hormonal and menstrual health. She is the author of two books on the menstrual cycle and brings the editorial and community voice to the company.

Guud launched in 2021 with a EUR 380K pre-seed round, then raised $1.7M in seed funding from international investors including backers from the UK, US, Netherlands, and Belgium. The platform combines a private support community, expert guidance, and clean-label supplements, with 85% of community members based in Belgium.