Overview
Founded in 2000 and headquartered in Louvain-la-Neuve, Actito is one of Belgium's longer-standing SaaS companies, focused on marketing automation and customer lifecycle management. The platform enables marketers to orchestrate personalised, multi-channel campaigns across email, SMS, push, and web channels.
With 237 employees and over 700 customers, Actito has established a solid mid-market presence across Europe, particularly in Belgium, France, and the Netherlands. The company was acquired by QNTM Group in 2022, joining a broader portfolio of marketing technology companies.
Actito's longevity in the marketing automation space, founded before the modern SaaS wave, reflects its ability to adapt its platform across multiple generations of digital marketing tooling.
Key people
In the news
- Mardi 10h, le meilleur moment pour envoyer votre newsletter ? Pour Léa, qui lit ses emails dans le train à 7h, c’est trop tard. Pour Sophie, qui les ouvre le soir sur son canapé, c’est bien trop tôt. Le meilleur moment d’envoi, c’est celui de vos clients. Et il y en a autant que de profils dans votre base. Dans Actito, l’Optimisation IA envoie chaque email au moment où chaque profil a le plus de chances de l’ouvrir. Une case à cocher dans vos campagnes, une option dans vos scénarios. On vous montre où la trouver, et les 3
- One text too many, and your customer replies STOP. SMS lands straight in your customer’s hand, and it’s read almost instantly. That’s why a badly targeted or badly timed message costs so much. Our new article shares 7 best practices for SMS campaigns people actually welcome: 📍 Targeting: only text those with a genuine reason to hear from you ⏰ Timing: send when your customer can act ✂️ Length: 160 characters, and one emoji can cut that to 70 📜 Consent: PECR rules, soft opt-in and an opt-out in every message Plus frequency, landing
- One text too many, and your customer replies STOP. SMS lands straight in your customer’s hand, and it’s read almost instantly. That’s why a badly targeted or badly timed message costs so much. Our new article shares 7 best practices for SMS campaigns people actually welcome: 📍 Targeting: only text those with a genuine reason to hear from you ⏰ Timing: send when your customer can act ✂️ Length: 160 characters, and one emoji can cut that to 70 📜 Consent: PECR rules, soft opt-in and an opt-out in every message Plus frequency, landing
- New in Actito: WhatsApp carousels 🎠 Built and integrated natively in Actito. No plug-in, no side tool, no magic spell. Several offers in one single message: → 2 to 10 swipeable cards → a visual, a text and buttons on every card → one structure, set up once for all your cards Products, destinations, event highlights: every contact picks what interests them. Without ever leaving the conversation. A huge thank you to our product and engineering teams who brought this to life. You're the real magicians behind this one. 🧙♀️ And this
- Nouveau dans Actito : les carrousels WhatsApp 🎠 Développés et intégrés nativement dans Actito. Pas de plugin, pas d'outil à côté, pas de formule magique. Plusieurs offres dans un seul message : → de 2 à 10 cartes qui se swipent → un visuel, un texte et des boutons par carte → une structure définie une seule fois, pour toutes les cartes Produits, destinations, temps forts d'un événement : chaque contact choisit ce qui l'intéresse. Sans quitter sa conversation. Et ce n'est que le début. Restez connectés : on vous prépare bientôt de
- NEW AGENT INTRODUCTION 🤖Your best campaign is already sitting in your data. You just haven’t had time to dig it out. Meet the Campaign Comparison Agent, part of the Actito Agents, powered by the Ibexa Agentic Platform. In this demo, a single prompt is enough for it to: → Rank: scan a year of campaigns and surface the top performers by open rate → Explain: show why the winner wins → Draft: turn that insight into a new e-mail, ready to review → Adapt: create an SMS version, with a single link to keep it short No exports. No
- Your best customer journeys started on a whiteboard. Your next ones could start with a single sentence. We’re really happy to announce that registration for Ibexa Summit 2027 is now open! 🎉 On 4 and 5 February, we’re inviting marketers, customers and partners to Brussels for a two-day climb (an “Agentic Ascent”, if you will) to become Agentic Marketers. Here’s your route to the top: 🎤 Keynotes from the peaks: where agentic marketing is heading 🧗 Field Notes from the First Ascent: early adopters on what their agents delivered 🛠️
- That account you’ve been trying to win for months. You know the potential is there. But finding the right person, getting a meeting and moving the deal forward? That’s another story. On October 20, bring that challenge to our next Sales Circle ⭕ Johnny MUKUTA MENSAH, VP Sales Benelux–UK at Ibexa, will join us to discuss how to spot and win a big deal, drawing on over 20 years of international B2B experience, including his career at Selligent by Zeta and Actito. A big deal doesn’t always mean a big contract. Sometimes, it’s a
Open roles
- Backend EngineerLouvain-la-Neuve, Walloon Region, Belgium · Apr 3, 2026
Alumni
Quentin PaquotCEO→Independent Advisor at Quepaq SRL
Marine KasmiLead Project Manager – International
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