Overview
Adhese provides ad serving and retail media infrastructure for publishers, retailers, and commerce media networks. The platform is positioned around privacy-first principles, giving media owners control over their inventory, data, and monetisation.
The company sits in the broader Belgian martech and adtech cluster, with retail media as one of its primary growth areas.
Key people
In the news
- Commerce media is moving beyond retail. Bidfood Media Services, the commerce media network of Bidfood Nederland, has selected Adhese as its technology partner for the next phase of its growth. BMS is one of the first commerce media initiatives in European foodservice. It lets brands reach professional food buyers, like restaurants, hotels, caterers, care homes, sports canteens, across the full purchasing journey. That's a highly relevant B2B audience at the exact moment purchase decisions get made. "Foodservice offers a unique
- We are counting down! One more week to go. Our Head of Business Development Philippe Degueldre will be in Paris at the NRF Retail's Big Show Europe, on the 16th of September. If you’ll be at NRF too, feel free to reach out. We’d be happy to set up a meeting. Adhese. Simply Retail Media. #NRF #retailmedia #commercemedia #adtech #digitaladvertising
- Salling Group and Adhese have been shortlisted by the IAB Europe for the MIXX Awards Europe 2026, in the category "Innovative Collaboration". The shortlisted case showcases the Starbucks Tripleshot campaign for Arla: a full-funnel retail media activation powered by the collaboration between Salling Group and Adhese. Great to see our partnership and the work behind it recognised at European level. We’re looking forward to seeing everyone in Amsterdam on October 8, and to celebrating the best of European digital
- Another important connection in the retail media ecosystem is live. With AdConnect retailers can connect their in-store media experience directly with our platform. Dise connects Adhese with in-store digital screens, enabling dynamic ad delivery and proof-of-play reporting. A strong addition to an open and connected retail media ecosystem. Great to have Dise connected. Please check out our other partners: adhese.eu/partners Adhese. Simply Retailmedia.
- Retail media is advertising inside a retailer's own ecosystem. Commerce media is the same idea, minus the shop. A parcel carrier knows a delivery is on its way. A bank knows a purchase happened. A ticketing platform knows where someone is going next. None of those are retailers. All of them are media owners, if they choose to be. That is the whole distinction. Retail media is the proven starting point. Commerce media is what it looks like once you stop assuming you need aisles. What does not change are the requirements. Your data
- Roughly one in ten visitors to a publisher refuses all consent. They stay anonymous, and most ad stacks cannot serve them at all. The fix is not a better consent banner. It is being able to use inventory with no identifier attached to it, using signals like context, the full URL, and device info. Discover the future of online advertising with our comprehensive whitepaper on consent and cookie-less advertising. This essential guide provides actionable insights and strategies for navigating the evolving digital landscape without
- The Retail & Commerce Media ecosystem continues to mature. The latest BVDW landscapes clearly show where the market is heading: - more standardisation - stronger technology integration - a growing focus on scalability and interoperability At Adhese, we believe an open, transparent and interoperable ecosystem is key to helping retailers and publishers build sustainable Retail Media businesses. Great work by the German Federal Association of the Digital Economy (BVDW e.V.) team in mapping the evolution of our industry.
- With August in front of us, we’re already looking ahead to the months after summer. Just before DMEXCO - Digital Marketing Expo & Conference, we will be traveling to Paris: NRF Retail's Big Show Europe . Our Head of Business Development Philippe Degueldre will be there to connect with clients, partners and peers, and to continue the conversations shaping the future of retail and commerce media in France. If you’ll be at NRF too, feel free to reach out. We’d be happy to set up a meeting. #NRF #retailmedia #commercemedia
Alumni
Dries Vleeschauwersoftware development→Owner at Corbit
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