Overview
Adhese provides ad serving and retail media infrastructure for publishers, retailers, and commerce media networks. The platform is positioned around privacy-first principles, giving media owners control over their inventory, data, and monetisation.
The company sits in the broader Belgian martech and adtech cluster, with retail media as one of its primary growth areas.
Key people
In the news
- Adhese has been nominated for Deloitte Technology Fast 50 2026, the list of Belgium’s 50 fastest-growing tech companies over the last four years. Of the 50 companies on the list, we’re the only one building advertising technology. 🚀 Growth like that only happens when clients keep choosing you. Grocers, publishers and even logistics companies use Adhese to run advertising on their own channels, with their own data and on their own terms! For a long time, that meant handing their data to global platforms. We’ve always believed
- Two countries, two awards and one campaign built by European partners, all on the same night 🥂 In Amsterdam, the Starbucks Tripleshot campaign won bronze in Innovative Collaboration at the IAB Europe MIXX Awards, and at the very same time in Denmark it picked up the Impact Award at Rambukken. For us, these awards mean something deeper, because they reflect how we like to work. We build side by side with our partners, and we want every client to see real results from it. Salling Group and Arla Foods, in Denmark made this
- Tomorrow night, we find out if our work with Salling Group and Arla Foods brings home a MIXX Award 🤞 The campaign is shortlisted for Innovative Collaboration at the IAB Europe MIXX Awards Europe, and this one means a lot to us, because it shows what our platform was built for. In 2025, Salling Group chose Adhese to run all its retail media from one platform, online and in store. More than 2,000 screens went live across 300 Netto stores in just six months. That setup is what made our Starbucks Tripleshot campaign possible. Arla
- We go to events like DMEXCO - Digital Marketing Expo & Conference to keep an eye on where the industry is heading, and to keep Adhese moving with it. So it was good to see that a lot of what was talked about is already part of our day-to-day work and it even got us onto the shortlist of IAB Europe's MIXX Awards Europe!) Here's what that looks like in practice 👇: 📦 One platform, any industry - our technology already runs for retailers and publishers, and now for logistics and foodservice too (with PostNL and Bidfood Media
- We’re excited to announce our partnership with Blue Raven, the e-commerce group behind Plein.nl, Drogist.nl, Petgamma.com, Vetex.nl and Sloggies.nl. Building on the retail media proposition already established at Plein.nl, Blue Raven will use Adhese’s independent retail media platform to professionalise and scale its offering across the group. The next step: extending the proposition to Drogist.nl and Petgamma.com in 2027, enabling brands to reach relevant shoppers across multiple platforms from a single environment. We look
- Commerce media is moving beyond retail. Bidfood Media Services, the commerce media network of Bidfood Nederland, has selected Adhese as its technology partner for the next phase of its growth. BMS is one of the first commerce media initiatives in European foodservice. It lets brands reach professional food buyers, like restaurants, hotels, caterers, care homes, sports canteens, across the full purchasing journey. That's a highly relevant B2B audience at the exact moment purchase decisions get made. "Foodservice offers a unique
- We are counting down! One more week to go. Our Head of Business Development Philippe Degueldre will be in Paris at the NRF Retail's Big Show Europe, on the 16th of September. If you’ll be at NRF too, feel free to reach out. We’d be happy to set up a meeting. Adhese. Simply Retail Media. #NRF #retailmedia #commercemedia #adtech #digitaladvertising
- Salling Group and Adhese have been shortlisted by the IAB Europe for the MIXX Awards Europe 2026, in the category "Innovative Collaboration". The shortlisted case showcases the Starbucks Tripleshot campaign for Arla: a full-funnel retail media activation powered by the collaboration between Salling Group and Adhese. Great to see our partnership and the work behind it recognised at European level. We’re looking forward to seeing everyone in Amsterdam on October 8, and to celebrating the best of European digital
Alumni
Dries Vleeschauwersoftware development→Owner at Corbit
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