Overview
Founded in 2016 in Ghent, Azumuta started as a tool for creating digital, step-by-step work instructions for factory floor workers, replacing paper-based processes that were slow to update and prone to human error. The platform has since expanded into quality control checklists, production reporting, and workforce skills tracking, making it a broader operational platform for manufacturers.
The company's impact metrics are compelling: manufacturers using Azumuta cut administration time for work instructions in half, and quality complaints due to human error drop by 60%. Customers include Atlas Copco, Toyota Motor Europe, and Sioux Technologies, with approximately 100 manufacturers globally on the platform.
In November 2025, Azumuta raised EUR 8M in a Series A round led by Keen Venture Partners, with participation from Capricorn Partners and returning investors PMV, Angelwise, and Dirk Vermunicht. The round funds team growth, market expansion, and continued AI integration into the work instructions workflow.
Funding history
- Series A, EUR 8M (November 2025): Keen Venture Partners (lead), Capricorn Partners, PMV, Angelwise
Key people
In the news
- Peter De Groote already recommended this book, but I'll do it again. There is so much one-dimensional p(doom) talk, it's crazy. The discourse around AI is so flat... (except at the Azumuta lunch table, but that's for another time 😁) The book is great, here are some takes from it. (At least, in my reading of it - it might be mixed with some other input) * It's survival of the most fitted all the way down. 🐢 * We tend to anthropomorphize everything, we even say "the bacteria are searching for food" while it's really 'just'
- Factories are full of advanced machines and robots, but a surprising number of the processes around them are still analog. Mediaplanet Belgium just released a full campaign on innovation, and who better to talk about innovation on the shop floor than our own Batist Leman? In the article he explains how AI captures what your most experienced people know, turning a video of someone doing the job into a work instruction anyone can follow. Read the full article (in Dutch) here: https://lnkd.in/ec4M8DDn
- For two years we sold into France by getting on a plane or a train. It worked. It just always started with explaining who the Belgians were. So this month we took a seat at STATION F in Paris. A seat, in the middle of Europe's largest startup campus. Not a floor, not a flag on a map. Small on purpose. What matters is that there is now a place in Paris where a French manufacturer can sit down with us and talk about what their operators actually do all day. That is where every one of our projects starts. France matters to us.
- Pieterjan Lauwers is a geographer by training but today he starts mapping something new: He joins Azumuta as Customer Engineer! He arrives after 4.5 years at Becosoft, where, in his own words, every project had one constant: trying to get to a good and workable solution for the customer. That is more or less the whole job description of a Customer Engineer, so we did not have to explain much. A few things worth knowing about Pieterjan: 🏠 Born and raised 'Gentenaar' 🪈 He plays the flute 🍟 Steak friet, and honestly anything that
- There's probably a way to automate this." That is the motto Harry Hextall lives by. It is also, more or less, our entire product strategy. Harry joined Azumuta last week as Senior Product Manager. He comes to us from Oqton, where he spent three years working the seam between design and engineering on Manufacturing OS, and before that from Dyson in the UK. He has swapped Bristol for Ghent, and he arrives already fluent in MES, work instruction management and shop floor automation, which saves us a lot of onboarding slides. A few
- ABISS Kortrijk is built around three questions: how do you make production smarter with AI and data, how do you secure your OT environment, and how do you connect machines, systems and processes so your data actually does something? We'd add a fourth: what about the people doing the work? You can connect every machine on the floor and still lose hours to paper instructions, undocumented tweaks and knowledge that walks out the door with one experienced operator. Connected production only pays off when the operator is part of the loop.
- I’m not a modern Luddite.” That’s how Stijn Gryp, national secretary of Belgium’s largest trade union, opened our conversation about dark factories. And his position on automation is one we should all be able to get behind: Automate the dull, the dirty and the dangerous work. But there’s a crucial second part: The people doing that work today need to get something out of the transition too. More interesting jobs. Real opportunities to learn and upskill. And yes, a share of the productivity gains that the machines create. As Stijn
- Today, thousands of kids start their first day of school. New backpack, new classroom, a little nervous, a lot of excited. 🎒 On the shop floor, new operators have "first days" too. Except instead of a teacher and a textbook, they often get handed a thick binder of instructions and a "good luck." There's a better way to onboard. Digital work instructions that actually guide, skills tracking that shows real progress, training that doesn't stop after week one. Because everyone deserves a good first day. Even on the shop floor.
Open roles (7)
- Digital Growth EngineerGent, Oost-Vlaanderen, Belgium · Sep 2, 2026
- Head of MarketingGent, Oost-Vlaanderen, Belgium · Jul 30, 2026
- Head of FinanceGent, Oost-Vlaanderen, Belgium · May 8, 2026
- Product engineerGent, Oost-Vlaanderen, Belgium · Apr 30, 2026
- Principal engineerGent, Oost-Vlaanderen, Belgium · Feb 25, 2026
- Enterprise Account Executive BelgiumGent, Oost-Vlaanderen, Belgium · Oct 8, 2025
- Join our team as Azumuteer!Gent, Oost-Vlaanderen, Belgium · Jun 12, 2025
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