Overview
Campfire AI delivers AI assistants and conversational AI solutions. The company offers services including AI project management, conversation design, UX strategy, bot building, and training. They work with clients across various industries and countries.
Key people
In the news
- AI, to be open-sourced or not to be open-sourced? 🔮 It's been the hot topic of the summer, with Mark Zuckerberg introducing Meta's open-sourced model Muse Glimmer. Our very own Jean-Charles N was recently featured in L'Echo breaking down the real-world trade-offs behind this debate. Moving away from proprietary, closed models often shifts your reliance from software subscriptions to heavy hardware investments and specialised engineering talent. Some key takeaways from the discussion: 💡The promise? On paper, open-source AI
- Brussels, Think Bigger is already back at BeCentral 🚀 For this second edition, we’re bringing together three bold voices on ambition, and on what Belgium needs to do to help more entrepreneurs succeed, think globally and get noticed. Meet the people behind our 3 bold takes on ambition: - Emmanuelle Ghislain, CEO of PULSE Foundation and President of hub.brussels, is injecting new energy into entrepreneurship across Belgium and creating the conditions for more founders to succeed. - Tanguy Goretti, co-founder of Cowboy and Off The
- IT’S TIIIIIIIME… for the Best Bots of Belgium 2026! 🤖 🇧🇪 Since 2022, Campfire AI has been spotlighting the most impressive AI bots built in Belgium, evaluating real performance, design, intelligence, and user value. For the 2026 edition, we wanted to set the bar even higher. Here’s what changing: 🤝 We’ve joined forces with Louis de Diesbach and Marek Hudon to completely rethink our evaluation methodology. Our goal? To build a transparent, ethical, and rigorous standard for auditing AI solutions. ✍️The biggest shift this year: it
- New team member alert! 🔥 We are thrilled to have Diogo Heinen join as our new AI Implementation Specialist. With a background spanning full-stack development, tech coaching, and leadership, Diogo is passionate about turning AI from a talking point into a practical, day-to-day reality for organisations. Outside of work, he’s a music maker, avid concert and football fan, and serial creator of fun side projects. 🎸⚽ We’re super excited to have his mix of tech skills and practical mindset on board. Welcome to the campfire, Diogo! 🏕
- Hands up if you’ve never had a train run late, and never cursed about it. 😏 As a vast rail network operating across Belgium, France, Germany, the Netherlands and the UK, Eurostar coordinates a complex web of itineraries and travellers. Disruptions, delays, and cancellations are inevitable. And thus the frustrations that come with them. So, have you met Atlas? 🤖 Built by Campfire AI using the ada CX platform, Eurostar’s newest AI Voice Assistant is transforming their contact centre experience. And honestly? It’s a
- When it comes to serving customers, great AI knows no borders. 🌎 Campfire AI and ada CX are proud to announce a new partnership. We are united by a singular vision: redefining the landscape of AI-driven Customer Experience. Our partnership is built on the shared belief that the future of CX lies at the intersection of powerful technology and human intuition. Our goal is simple: maximize business impact globally, without ever losing the human touch that makes great service possible. We aren’t just looking to automate for the sake
- Why prioritizing parental leave is the ultimate long-term strategy for business success. 👨👩👧👦 At Campfire AI, we believe that the best work happens when our team feels supported, balanced, and rested. That is why we are proud of our parental leave policy, and even prouder of how our team chooses to use it. We recently welcomed back Alison Vandenhende after an 8-month leave. Our policy offers 2 months of fully paid maternity leave. She made the proactive decision to combine this with 6 months of parental leave. 🤱🏻 For us
- Three days in Champagne, one big vision. 🍾 Every year, we trade our desks for a change of scenery to hit the reset button. This year, our annual team retreat, Around the Campfire, took us to the beautiful Champagne region. It was the perfect setting to celebrate what we’ve achieved so far at Campfire AI and to align on the exciting projects we have in the pipeline. We’re back, recharged, and more focused than ever. Stay tuned, exciting things are on the horizon for Campfire AI! 🥂
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