Overview
CELforPharma is an international business school for biopharma and medtech founded in 2005. It offers courses in market access, pricing, reimbursement systems, health economics, HTA processes, and medical affairs taught by industry experts. The school provides both open courses and in-company training programs.
Key people
In the news
- A Medical Plan that is rarely used in the field. KOL interactions that follow existing relationships rather than plan objectives. Insights that end up in reports instead of in decisions. Real impact in Medical Affairs comes when medical planning, KOL engagement and insights work as one loop: 🔄 The plan sets the priorities 🔄 KOL engagement is designed to deliver on them 🔄 What you learn feeds back into the plan Learn how to build that loop with Maaike Addicks, MD, through three practical, 1-day live online courses: 🎓 The Medical
- Are you designing your HCP and patient engagement with the human behaviour in mind? If not yet, then you are missing out... When we understand how HCPs and patients make decisions, we can design communication that better aligns with their motivations, context, and real-world decision processes. Our 1-day Applied Behavioural Science for HCP & Patient Engagement course, led by Diana Heimberg, introduces key behavioural science concepts and shows how they can be applied across the pharma ecosystem, with a focus on communication,
- How well do you understand what happens outside your own function in pharma? Many professionals work in the industry for years without ever seeing the full picture of how a medicine moves from discovery to patients. And without that end-to-end understanding, it becomes harder to see how your role connects to the bigger business and how different functions work together. That’s exactly what our 1-day Inside Pharma course is designed to address. Through the stories of five real molecules, expert trainer Chris Toller takes you on a
- The US is the world’s largest pharma market, and a highly challenging one for global teams to understand. Fragmented systems, multiple payers with different incentives and evolving legislation make market access in the US uniquely complex. Understanding the managed care ecosystem and its key stakeholders is essential for anyone involved in the global performance of a pharma brand. That's why our 1-day live online course, Understanding Pharma Market Access in the US, provides a clear and practical introduction to how the US
- Most pharma marketers use AI. Few do it confidently. Brand planning, HCP engagement, campaign execution... most pharma marketers are experimenting with AI, but few feel they are doing it well. What they are missing is the confidence and practical skills to apply it, from daily tasks all the way to brand strategy and marketing projects. The AI for Pharma Marketing Course, with Manuel Mitola, is a two-day, hands-on course focused on the practical: how to identify the right AI opportunities in pharma marketing, apply them
- Are you fully prepared to out-license your R&D assets, or are you potentially losing value through avoidable missteps? Out-licensing is a complex, high-stakes process with significant strategic and financial implications. It demands solid preparation, clear valuation, and a sharp understanding of what potential partners look for. The Pharmaceutical Out-Licensing Course gives you a clear and practical framework for preparing, positioning, and negotiating out-licensing opportunities effectively. In one focused day with David Scott,
- In many companies, brand planning has become more about filling in templates than driving strategy. Too much attention goes to the deliverable and not enough to the strategic thinking that should guide it. The Pharma Brand Planning Course gives you a structured, hands-on approach to strengthening every stage of the process: from insights, to strategy, to tactical execution. Across two interactive days with Edouard Demeire, you’ll learn and practise how to: 💡 Identify and leverage insights from patients, HCPs, and other
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