Overview
The company helps C-suite leaders turn strategy into lasting business value through integrated services spanning strategy, architecture, transformation, and AI. Craftzing recently acquired innovation studio Made and partnered with enterprise architecture specialist INNOCOM, growing to approximately 300 people.
Key people
In the news
- Organizations invest heavily in AI. Yet, the impact on business performance still remains limited. So, the next competitive advantage won't come from giving more people access to more AI. It will come from turning what individuals learn by using AI into company-wide intelligence, while retaining control over it. Grab Thomas's thoughts on AI adoption through the link in the comments.
- If "Throwback Thursday" is still a thing, this one deserves a spot. Because exactly one week ago, Craftzing and INNOCOM joined forces and shared a booth (and a coffee trailer) for the very first time after announcing our strategic partnership earlier this year. At Digitaal Vlaanderen's #Trefdag26, we presented ourselves as two brands, but one team, with the shared ambition to help organizations turn complex challenges into meaningful transformation. From strategy and enterprise architecture to business transformation and AI, we
- If "Throwback Thursday" is still a thing, this one deserves a spot. Because exactly one week ago, Craftzing and INNOCOM joined forces and shared a booth (and a coffee trailer) for the very first time after announcing our strategic partnership earlier this year. At Digitaal Vlaanderen's #Trefdag26, we presented ourselves as two brands, but one team, with the shared ambition to help organizations turn complex challenges into meaningful transformation. From strategy and enterprise architecture to business transformation and AI, we
- I’ve spent years telling clients the billable hour is a lousy way to measure value. Now almost every AI business case I see leads with the same number. Hours saved per employee per week. Same mistake, new jacket. Hours measure effort. Nobody’s P&L has a line for effort. So I ask what happens to those hours, and the room usually goes quiet. Without a decision, freed-up time just evaporates into an extra meeting or one more review round on a deck nobody needed. Saved time turns into value when someone decides where it goes. More
- People get sharper with AI every month. Yet, most of that learning stays locked inside a colleague's chat history. Therefore, the current wave of AI forces organizations to determine how they can turn those new and powerful capabilities into company-wide intelligence. In our latest blog article, our co-founder, Thomas Van Orshaegen, reflects on our most recent executive roundtable where we explored what it takes to move AI beyond individual productivity. 🔗 Grab Thomas's findings through the link in the comments.
- As Europe prepares its Cloud and AI Development Act, the debate around technological independence is gaining momentum. But whether providers are European or American, the real value of a technology solution lies not just in what it enables today, but in the freedom it preserves for tomorrow. The real question is about how easily your organization can change direction when technology, business needs or geopolitical realities shift. During our latest internal Food For Thought session, Ruben, Benjamin and Roeland explored what
- At Digitaal Vlaanderen's #Trefdag26, we gave the public sector in Flanders a taste 🍬 of what our strategic partnership with INNOCOM really looks like. From strategy, foresight and enterprise architecture to business transformation, technology integration and AI: together we align vision, architecture and execution to turn strategy on paper into tangible outcomes. In case you missed out: get in touch with Roeland, Katrien, Sander and/or Christophe Windelen to find out more about how we make bold strategy real.
- Today you can find our team at #Trefdag26, the annual event by Digitaal Vlaanderen that brings together the people setting the direction for public services in Flanders. If you're attending, come and find us at our booth #60 (Hall 8) where we proudly present our completed value chain for strategic transformation together with our new colleagues from INNOCOM. See you in the greens! ☘️
Alumni
Roeland TegenbosFounding partner & Digital Strategist at Craftzing Group→Advisor and architect at web@rem bvba
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