Overview
Donna develops an AI-powered assistant for sales professionals, targeting the significant time sales reps spend on administrative tasks like logging calls, writing follow-up emails, updating CRM records, and preparing meeting notes. By automating these tasks, Donna aims to free salespeople to focus on the conversations and relationships that drive deals.
The product integrates with existing CRM systems and communication tools, positioning itself as an AI layer on top of the sales stack rather than a replacement for it. Donna competes in the growing AI sales assistant category that has seen significant activity with the emergence of capable language models.
Media & appearances
- Ben's MentorsYouTubeDe Onzekere Toekomst van het Europees Tech EcosysteemGhent startup in Syndicate One's portfolio that announced a €4M round the day of recording and communicates in a fresh, creative way.
- VirtualYouTube#Virtual 22 AI in een lichaam: physical AI is hierBelgian AI startup named after the Suits character: a voice-based sales assistant that calls you after meetings and auto-fills your CRM. A Belgian startup (named after the Suits character) building an AI sales assistant that calls you after meetings and auto-fills your CRM. Additional recording: Virtual.
- VirtualYouTubeVirtual #11: Wakker worden in 2125 of nu al leven met AI Agents met Davio Larnhout en Roel VerbeeckBelgian startup cited as a focused agent helping sales agents on the road.
- VirtualYouTubeVirtual #11: Wakker worden in 2125 of nu al leven met AI Agents met Davio Larnhout en Roel VerbeeckCited as a Belgian AI startup with a tight focus on helping sales agents on the road.
- The HarbourYouTubeJONAS DEPREZ & NICOLAS CHRISTIAEN (Donna) over succesvolle exits, data, business angels en VC'sAI sales assistant for salespeople on the go, built within the Starapps venture studio; closed a funding round in April and got massive global inbound after its launch video.
Stated facts & numbers
- Donna (Ghent) announced a €4 million funding round on the day of recording.Ben's Mentors 2025-12-171:14:27
- Donna's funding round was already closed in April (2024) before the public announcement, which was deliberately combined with the launch video.The Harbour 2024-11-141:19:40
Key people
In the news
- Laurens Ernots, Eva Strauß - great to see you there, spreading the word on the screenless CRM with Donna !
- Field intelligence you can just listen to…yes, straight from Donna's podcast. 🎧 The sharpest intel on a market gets spoken out loud in a customer's meeting room, and then evaporates on the drive to the next one. We started Donna exactly to close that gap. Think about - Which tactics work against a competitor. - Which objection is spreading, and which answer is landing. - How a colleague won a competitive deal. Thousands of customer conversations a quarter, in your buyers' own words. That data is proprietary, and what I see is that
- Beautiful views, great brands… and now, a better way to gift! We’re excited to announce the launch of the gift card programme at Rushden Lakes, one of the UK’s most picturesque shopping destinations 🌿 With a mix of well-known retailers, places to eat and beautiful lakeside surroundings, Rushden Lakes offers more than just a day of shopping. It’s a place to spend time, explore, and enjoy, and now it’s even easier to share the experience. This marks the centre’s very first gift card programme, and we’re proud to be part of such an
- Ready to meet up with the Salesforce ecosystem again at Dreamforce - who else is joining? This year the conversation has changed: Nobody asks me anymore whether AI saves reps time, they ask what it did to their top-line performance. So I'll be there with the Donna team, and with customers who can talk about the real impact of Agentic Enterprise. Feel like exchanging experiences about improving sales performance with AI? Book some time with our team, or join us at the Coastal happy hour for live demos with the field teams who
- Wonderful to see our partners at SAP spreading the Donna word! Thanks Matt Bauman! 🚀
- Donna x SAP: a partnership that’s compounding 💪 Trends featured our partnership with SAP this week. Seeing the story in print made me realize how much ground this team has covered in just a few months building out a successful partnership. This is also a big validation of the trajectory we are on across ecosystems. Donna is unlocking field teams in a way no one has done before: capturing proprietary data that never made it into any system, and turning it into intelligence and workflows that benefit not just the sales rep, but
- One Million Club: Donna sluit partnerschap met SAPStart-ups en scale-ups die minstens één miljoen euro ophalen of realiseren als jaarlijkse omzet, treden toe tot de One Million Club. Samen met Scaleup Vlaanderen gaan we op zoek naar deze groeibedrijven. The post One Million Club: Donna sluit partnerschap met SAP appeared first on Trends.be.
DataNews · 21 Aug 2026
- Donna named among this group as part of SAP's Autonomous CX ecosystem. 🎯 CX built for growth, not just efficiency - see you at Customer Experience Connect!
Alumni 1 went on to found or lead
- PDavid Du PreBoard Member→Co-Founder & CCO at Warren
Backers
Pitchdrive
Pitchdrive is a venture capital fund that invests in pre-seed and seed stage startups, with four funds raised totaling €250K-2M in first-check investments, and a portfolio of over 70 companies backed globally.
Related profiles
Something wrong or missing? Send an update. Fixed within 24 hours.