Overview
Donna develops an AI-powered assistant for sales professionals, targeting the significant time sales reps spend on administrative tasks like logging calls, writing follow-up emails, updating CRM records, and preparing meeting notes. By automating these tasks, Donna aims to free salespeople to focus on the conversations and relationships that drive deals.
The product integrates with existing CRM systems and communication tools, positioning itself as an AI layer on top of the sales stack rather than a replacement for it. Donna competes in the growing AI sales assistant category that has seen significant activity with the emergence of capable language models.
Media & appearances
- Ben's MentorsYouTubeDe Onzekere Toekomst van het Europees Tech EcosysteemGhent startup in Syndicate One's portfolio that announced a €4M round the day of recording and communicates in a fresh, creative way.
- VirtualYouTube#Virtual 22 AI in een lichaam: physical AI is hierBelgian AI startup named after the Suits character: a voice-based sales assistant that calls you after meetings and auto-fills your CRM. A Belgian startup (named after the Suits character) building an AI sales assistant that calls you after meetings and auto-fills your CRM. Additional recording: Virtual.
- VirtualYouTubeVirtual #11: Wakker worden in 2125 of nu al leven met AI Agents met Davio Larnhout en Roel VerbeeckBelgian startup cited as a focused agent helping sales agents on the road.
- VirtualYouTubeVirtual #11: Wakker worden in 2125 of nu al leven met AI Agents met Davio Larnhout en Roel VerbeeckCited as a Belgian AI startup with a tight focus on helping sales agents on the road.
- The HarbourYouTubeJONAS DEPREZ & NICOLAS CHRISTIAEN (Donna) over succesvolle exits, data, business angels en VC'sAI sales assistant for salespeople on the go, built within the Starapps venture studio; closed a funding round in April and got massive global inbound after its launch video.
Stated facts & numbers
- Donna (Ghent) announced a €4 million funding round on the day of recording.Ben's Mentors 2025-12-171:14:27
- Donna's funding round was already closed in April (2024) before the public announcement, which was deliberately combined with the launch video.The Harbour 2024-11-141:19:40
Key people
In the news
- Elke softwareleverancier bouwt vandaag AI in zijn eigen tool. Alleen loopt het proces van een kmo zelden binnen één tool. Daar bleef ik over nadenken na KMO Tech Night in het Wintercircus Ghent vorige week, georganiseerd door Teamleader en Wintercircus binnen Flanders Technology & Innovation. Met onder meer Yuki, Bizzy, Donna en Cashplannr zag je hoe ver AI vandaag al zit in de software die kmo’s dagelijks gebruiken. Met dezelfde mensen veel meer realiseren: daar geloof ik ook in. Maar ik heb in twintig jaar al een paar van die
- Reps love talking to me. Here’s why they can also trust me. 💜 In the car, between visits, on a quick call or with a tap on a card, reps share their customer insights with me wherever they are. And they count on that information landing correctly, in the right place, every time. That’s why every conversation I have gets evaluated behind the scenes: 🔍 Every call, voice note and interaction gets a quality score and a confidence score, so my team knows exactly where to improve. ⚖️ Each step is checked for hallucinations, whether I
- I’ll be at Sales Summit in Düsseldorf. Who’s joining? 💪 Looking forward to reconnecting with sales eco system, and catching up on what you’re seeing in the field. I’ll also take the stage to share what’s next for Donna. She started as the rep’s 24/7 assistant, taking the admin out of every customer visit. Now every conversation she captures also feeds insights to the rest of the company: sales leadership, marketing, product. The rep is the entry point, the Donna platform is where the whole company benefits. Want to talk about
- Live from KMO Tech Night at Wintercircus Ghent 🎤 Niels Vanden Buverie just took the stage to show how Air.eu works. The room was buzzing 🔥 Great questions, even better energy. Thanks Teamleader, Donna and Bizzy for sharing the table on #AI for #sales & #marketing. We're still here tonight. Come say hi! 👋 #KMOTechNight
- Thanks for having us at SAP CX day in Stockholm. 🇸🇪 We loved the traction and Jules Hauspy, I've got your back with the follow-up already 😉 José, Anna, Emanuel and team.
- Another week, another SAP event where Donna was the star of the show. This time: Stockholm. 🇸🇪 Nicolas, Donna and I went for a full live demo. Always a bit intense (isn't it OpenAI?), but if there's one place where you can trust the connection, it's the Ericsson office. 📶 Great crowd, great questions, and a lot of new connections in the Nordic SAP community. Normally I'd fly home with a full notebook. Now it's one call with Donna before boarding. Tack så mycket Anna, José, Emanuel and the rest of the SAP team and Ericsson for
- 9.875 million. Fund I officially closed. And plenty of momentum across the portfolio. 🚀 Just over a year after launching NewSchool VC, it’s exciting to see our founders turning ambition into commercial traction. A few highlights from our Q3 update: → Kernel reached $5m ARR, up from $600k at the start of the year, our fastest growing portofolio company. → Donna grew ARR with almost 125% over the last 2 quarters, with major international customer rollouts like P&G. → Bavest, Cashfeed, Dalton AI, Alice, Talentir, Spotable, Ravical
- Tomorrow evening we're at KMO Tech Night in Wintercircus Ghent. 👉 Together with Teamleader, Donna and Bizzy, we're at the table on AI for sales & marketing. No theory, just real questions from entrepreneurs and practical answers. Niels Vanden Buverie will be there for Air.eu. Come say hi! 👋
Alumni 1 went on to found or lead
- PDavid Du PreBoard Member→Co-Founder & CCO at Warren
Backers
Pitchdrive
Pitchdrive is a venture capital fund that invests in pre-seed and seed stage startups, with four funds raised totaling €250K-2M in first-check investments, and a portfolio of over 70 companies backed globally.
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