Overview
efficy Group provides a platform that goes beyond storing customer data by utilizing AI agents to process and act on that information. The company operates in the software development sector.
Leadership & org chart
In the news
- The data and AI conversation gets louder every year, and most of it is about scale, about larger datasets and heavier models. Big Data & AI World Paris, on 18 and 19 November, is one of the rooms where that conversation happens. This is where we would gently disagree with the framing. For the organizations we work with, the thing standing between them and useful AI has rarely been the amount of data they hold. It is the state of that data. Most companies sit on years of customer history that is fragmented across systems and thin on
- The Dutch think the French are too indirect. The French think the Dutch are too blunt. The Swedes watch both and say nothing, which the Spanish interpret as distance. At lunch, someone mentions they eat raw herring for breakfast. Someone else eats guinea pig. A third person is appalled. A fourth wants to try both. Nobody agrees on anything, but everyone is still at the table an hour later. This is what 30+ nationalities looks like in practice at efficy Group. Not a single office with the same background and the same references —
- The most valuable thing in a CRM is the part you cannot export. Every migration moves the records cleanly. The fields map, the reports run again by Monday. What does not come across is the context: which client wants a call before an email, or the reason a contract survived a bad year. That knowledge took years to build and lives in the margins of the data, in everything the fields were never built to hold. Our view at efficy Group is direct. That accumulated context is the real asset, worth far more than the record count. And it is
- At efficy Group, work is only part of the picture. Connecting with colleagues across offices, across countries, takes whatever shape fits the season or the team. Some weeks it is World Cleanup Day in Paris, bin bags in hand. Others it is a corporate field hockey game in Brussels, a boat on Utrecht's canals, or a colleague cooking an Indian feast for the whole office. This is what Life at efficy looks like, one small moment at a time. Swipe through a few of them. #efficyGroup #LifeAtEfficy #TeamCulture #EmployerBranding
- Meet Tribe, one of the brands that make up efficy Group. Tribe is the no-code CRM of the family, built for small and medium-sized businesses that need their sales, marketing and service running in one place without a six-month implementation or a room full of consultants to get there. The whole platform is plug and play. Teams set up their own pipelines, dashboards and workflows without writing a line of code, and they go live in weeks. Tribe works in building blocks: start with what the business needs today, then layer in
- We're #hiring a new HR Business Partner (HRBP) in Utrecht, Utrecht. Apply today or share this post with your network.
- Meet Apsis, one of the brands that make up efficy Group. Apsis is the marketing automation platform of the family, built in Sweden and used by marketers across the Nordics and the rest of Europe. Email, SMS, segmentation and automated flows live in one platform, with customer data stored and processed inside the EU under full GDPR compliance. What sets Apsis apart is less obvious than a feature list. Getting an email to actually reach the inbox is a craft, and it is one Apsis takes seriously. It manages dedicated IPs and its own
- We're #hiring a new Onboarding Specialist (Dutch speaker) in Utrecht, Utrecht. Apply today or share this post with your network.
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