Overview
Elision is a consultancy partner in customer experience that supports organizations with digital transformation. They guide clients in designing e-commerce experiences, orchestrating customer journeys, managing GDPR-compliant identity and data, and unifying customer data. As a SAP CX-focused partner, they combine expertise in SAP CX with understanding of S/4, BTP, and customer data solutions.
In the news
- As AI becomes part of SAP Engagement Cloud, the decisions that shape its value sit less in the software and more in the organisation around it. Who is accountable for content that AI helps create? How much room does a team get to build new skills? Which teams share responsibility for the data the AI works with? And how far may AI act before a person steps in? These are choices for marketing leadership, and they can be made before the capabilities are in daily use. We set out four points to consider.
- How much customisation does your B2B commerce platform really need? Earlier this year, SAP introduced SAP Commerce Cloud, cloud ERP edition: a standardised commerce offering for SAP Cloud ERP, configured rather than custom-built. The integration is managed by SAP, with customisation restricted to keep the solution aligned with the standard. SAP positions this edition for mid-sized B2B organisations that already run SAP Cloud ERP and whose ordering processes fit that approach. According to SAP, implementation can be completed
- With the Q3 release, the AI-assisted Content Composer in SAP Engagement Cloud is generally available. In the Q2 release it was still in pilot. It creates and adapts imagery and text within a block-based email, grounded in the audience segment, the products and related campaigns. Everything can be previewed and edited inside the email editor. Two other additions are now generally available as well. 🏁 The Recommendation Center, one place to configure 1:1 recommendations with dynamic product filters and reusable personalisation
- Reduce effort for others. Not for ourselves." One of the most powerful takeaways from SAP Partner Summit 2026 in Amsterdam. The founder of Shazam shared how breakthrough innovation is often not about adding more features, but about removing friction. Making complex things feel effortless. That message connected perfectly with SAP's vision of the Autonomous Enterprise. As AI continues to move from experimentation to value realization, the opportunity lies in creating organizations, processes and experiences that simply work better.
- In implementation projects, Bart van Putten often sees IT taking the lead. Integrations are built, data is moved into a system. He expects AI to follow the same pattern. But shouldn’t you start by considering what is most effective on business-level? In this video, he takes the opposite route. The first question is: what does the business actually need? Then work back to IT, and to the agent or chatbot that makes it possible. According to Bart, AI adds a step to that process. In Basecamp, we discuss one SAP CX topic at a time in the
- Where does an AI implementation start? Mostly, they start from specific use cases within a business unit, with IT taking the first step. In this video, Bart van Putten highlights that the starting points should come from the business: What do we want to achieve? Who will work with it? How do we make it happen? And how do we bring everyone along? In Basecamp, we discuss one trending SAP CX-topic at a time from the perspective of decision-makers: how it works in daily practice, how it is set up, and what it means for business growth. 💡
- SAP Engagement Cloud follows a fixed quarterly release rhythm, and the next update is due this month. A good moment to line up what has changed so far. Three additions stand out: 🏁 Joule, now available for Enterprise Edition as an Early Adopter Care capability. Marketers can work with the system in plain language. SAP’s own use case as an example: ask Joule which campaigns ran during Black Friday 2025, then create a copy of one of them for this year. 🏁 The AI-assisted Content Composer, now in pilot. It creates and adapts
- The end of the Accelerator UI has been on the roadmap since 2022, when SAP deprecated the templates in release 2205. What changes now is the runway: from September 2027, the components disappear from SAP Commerce Cloud altogether. A year sounds like enough. Whether it is depends on scope, and scope only becomes clear through inventory: what the current storefront does, what its successor covers as standard, and what remains to be rebuilt. The carousel below outlines those three steps. The timing is practical too. Budget rounds for
Alumni 1 went on to found or lead
Siebe BaréeStagiair→CTO & Co-Founder at Enkryptify
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