Overview
EyeSee is a behavioral research company headquartered in Ghent, founded in 2012 by Olivier Tilleuil, who now sits on the board. Joris De Bruyne is CEO. The board also includes Tom Bousmans of ING Private Equity, Bart Luyten of Smartfin and Wouter Verlinden of Value Square. The company delivers predictive insights for shopper, advertising, innovation and e-commerce decisions. Its solutions cover pack design testing, planogram and decision tree research, retail media, social media ads, TV commercials, e-commerce, claim testing and innovation. Virtual store testing spans 80+ shelf categories and 40+ pre-built stores, and the company runs replicas of Instagram, Facebook, TikTok, YouTube, Snapchat and X for in-context ad testing. EyeSee employs 51-200 people, describes its team as 150+ experts, and runs 300+ studies a year in 50+ markets. Named clients include Colgate-Palmolive, AB InBev, Microsoft, Nestlé, Clorox, Danone, William Grant & Sons, L'Oréal and The Simply Good Foods. The company is a member of ESOMAR, NMSBA and the Insights Association and is ISO 9001:2015 certified. It was listed as a fastest growing tech company five years running from 2017 to 2021, received a Top 10 Insights Supplier ranking in 2024, and ranked #5 among technology providers and #8 among full-service agencies in the 2025 Greenbook GRIT report.
A tech-driven behavioral research company offering predictive insights for shopper, advertising, innovation, and e-commerce optimization. Franklin Roo
Stated facts & numbers
- Founded: 2012
- Headquarters: Ghent
- Founder: Olivier Tilleuil
- CEO: Joris De Bruyne
- Employees: 51-200
- Offices: Ghent, Antwerp, New York, London, Paris, Mexico City, Belgrade, Singapore
- Customers: Colgate-Palmolive, AB InBev, Microsoft, Nestlé, Clorox, Danone, William Grant & Sons, L'Oréal, The Simply Good Foods
- Investors on board: ING Private Equity, Smartfin, Value Square
- Certifications: ISO 9001:2015; ESOMAR, NMSBA, Insights Association member
Key people
In the news
- Predictive AI speeds up research. But when is it ready for DIY use, and when is expert guidance still needed? Join us at a Quirk's virtual event to find out.
- 𝗖𝗼𝗺𝗶𝗻𝗴 𝘁𝗼 Printemps des études by Empresarial, 𝗣𝗮𝗿𝗶𝘀? Meet Johan Vrancken and Alexandre de Jubécourt at the Espace Sensoriel and discover our best-in-class behavioral research solutions, along with the latest innovations in our AI-powered PeekSeeAI. And yes, we're bilingual, so whether you prefer French or English, we've got you covered. 𝗔 𝗯𝗶𝗲𝗻𝘁𝗼𝘁!
- It's almost impossible to miss us having a great time at Insights Association CRC Chicago! Especially after a fantastic session where Angela Glowienke and Cliff Kane explored how to keep some of America's classic brands relevant and thriving on the shelf. If you haven't caught up with us yet, let's make the most of our time here. Come say hello to Joris De Bruyne and Lisa Koster Fastuca, exchange ideas and experiences, and enjoy a bit of professional fun along the way. See you there!
- 𝗟𝗼𝗻𝗱𝗼𝗻 𝗰𝗮𝗹𝗹𝗶𝗻𝗴! Fresh off the stage at ESOMAR Valencia, Nicole Tudosie and Sumeet Bhambhwani are attending the Insight Platforms Research & Insights Summit. They're looking forward to a great lineup of inspiring sessions, meaningful conversations, and connecting with fellow research professionals along the way. ✨
- Event season is still going strong, and we're keeping the momentum going! ✈️ First stop: Insights Association CRC Chicago, where you can join Angela Glowienke (Wells Enterprises) and Cliff Kane (EyeSee) for their session, "𝗦𝗰𝗼𝗼𝗽𝗶𝗻𝗴 𝗨𝗽 𝗡𝗼𝘀𝘁𝗮𝗹𝗴𝗶𝗮: 𝗣𝗮𝗰𝗸𝗮𝗴𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗞𝗲𝗲𝗽𝘀 𝗖𝗹𝗮𝘀𝘀𝗶𝗰 𝗕𝗿𝗮𝗻𝗱𝘀 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁." Together, they'll explore how heritage brands can improve shelf visibility and stay relevant in a rapidly evolving retail environment. While you're there, catch up with Joris De Bruyne
- Coming to Insights Association CRC Chicago? Here's what we have in store for you. 👇
- 𝗪𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀' 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆? A Behavioral Decision Tree reveals the hierarchy of decisions shoppers make before selecting a product, helping brands understand what truly drives choice at the shelf. In our latest blog, Cliff Kane explores how this approach brings clarity to the increasingly complex RTD category and helps create more shopper-centric category strategies. 👉 https://lnkd.in/d55bC2E5 If you found this interesting, don't miss Cliff Kane at CRC next week, where
- Missed ESOMAR 2026? Our Jennifer Quintero shares the key learnings that resonated with her most. From AI-generated "System 0" thinking to the need to proactively shape the future rather than simply react to change, these insights offer plenty of food for thought. For those who attended, what resonated most with you?
Alumni
Olivier TilleuilFounder and managing director→Head of Professional Services - Commercial at DataCamp
Backers
Smartfin
Belgian VC firm focused on tech and deep tech, founded and led by Jurgen Ingels.
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