Overview
EyeSee is a behavioral research company headquartered in Ghent, founded in 2012 by Olivier Tilleuil, who now sits on the board. Joris De Bruyne is CEO. The board also includes Tom Bousmans of ING Private Equity, Bart Luyten of Smartfin and Wouter Verlinden of Value Square. The company delivers predictive insights for shopper, advertising, innovation and e-commerce decisions. Its solutions cover pack design testing, planogram and decision tree research, retail media, social media ads, TV commercials, e-commerce, claim testing and innovation. Virtual store testing spans 80+ shelf categories and 40+ pre-built stores, and the company runs replicas of Instagram, Facebook, TikTok, YouTube, Snapchat and X for in-context ad testing. EyeSee employs 51-200 people, describes its team as 150+ experts, and runs 300+ studies a year in 50+ markets. Named clients include Colgate-Palmolive, AB InBev, Microsoft, Nestlé, Clorox, Danone, William Grant & Sons, L'Oréal and The Simply Good Foods. The company is a member of ESOMAR, NMSBA and the Insights Association and is ISO 9001:2015 certified. It was listed as a fastest growing tech company five years running from 2017 to 2021, received a Top 10 Insights Supplier ranking in 2024, and ranked #5 among technology providers and #8 among full-service agencies in the 2025 Greenbook GRIT report.
A tech-driven behavioral research company offering predictive insights for shopper, advertising, innovation, and e-commerce optimization. Franklin Roo
Stated facts & numbers
- Founded: 2012
- Headquarters: Ghent
- Founder: Olivier Tilleuil
- CEO: Joris De Bruyne
- Employees: 51-200
- Offices: Ghent, Antwerp, New York, London, Paris, Mexico City, Belgrade, Singapore
- Customers: Colgate-Palmolive, AB InBev, Microsoft, Nestlé, Clorox, Danone, William Grant & Sons, L'Oréal, The Simply Good Foods
- Investors on board: ING Private Equity, Smartfin, Value Square
- Certifications: ISO 9001:2015; ESOMAR, NMSBA, Insights Association member
Key people
In the news
- 𝗬𝗼𝘂𝗿 𝗱𝗶𝘀𝗽𝗹𝗮𝘆 𝗴𝗼𝘁 𝗮 𝗴𝗹𝗮𝗻𝗰𝗲. 𝗕𝘂𝘁 𝗱𝗶𝗱 𝗶𝘁 𝗴𝗲𝘁 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲? Shoppers operating on autopilot can't tell you what caught their attention, which displays they walked straight past, or what influenced them to buy from a particular fixture in-store. But observing their behavior in a navigable 3D store environment, designed to mirror a real-world shopping experience as closely as possible, can provide those answers. Learn more about 𝗘𝘆𝗲𝗦𝘁𝗼𝗿𝗲: 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁, and our other
- Happy Friday to all the hardworking people out there!
- The last booth of 2026 is back in its box and the people who prepared and packed it deserve a proper thank you. Conferences and webinars look easy from the outside. What you don't see are the decks rewritten after midnight and the visuals redone again and again, the campaigns, the outreach, the follow ups. 🙏🙏🙏🙏🙏 Dragan, Ninoslava, Jelica, Nikola, Katarina, Sara and Aleksandra, our marketing team, ran more activities this year than we ever did before. And oh boy, did they deliver! Thank you also to the many other EyeSee folks
- Canada, need behavioral insights that go beyond what consumers say? Look no further. Meet Gera Nevolovich, your local EyeSee point of contact 🍁
- 𝗜𝗜𝗘𝗫 𝗪𝗲𝘀𝘁 𝗗𝗮𝘆 𝟭 𝘄𝗮𝘀 𝗮 𝗯𝗹𝗮𝘀𝘁! From presenting alongside Shilpa Khanna from The Clorox Company to engaging conversations, inspiring sessions, and a few unexpected puppy encounters, it was everything we love about IIEX. That's what we call professional fun! Let's make the most of Day 2. Come say hi to Cliff Kane, Joris De Bruyne, and Jane Nedinkovski at Booth 10!
- 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝘄𝗵𝗮𝘁 𝗶𝘁 𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁 𝗶𝗻 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵? Join us for "𝘍𝘪𝘷𝘦 𝘗𝘳𝘰𝘰𝘧 𝘗𝘰𝘪𝘯𝘵𝘴: 𝘏𝘰𝘸 𝘊𝘭𝘰𝘳𝘰𝘹 𝘌𝘮𝘣𝘳𝘢𝘤𝘦𝘥 𝘈𝘐 𝘗𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨 𝘙𝘦𝘴𝘦𝘢𝘳𝘤𝘩, 𝘖𝘯𝘦 𝘚𝘵𝘦𝘱 𝘢𝘵 𝘢 𝘛𝘪𝘮𝘦." When The Clorox Company explored alternatives to their in-house DIY packaging testing tools, our AI-powered solutions promised deep predictive insights without sacrificing speed or agility. 𝗕𝘂𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝗲𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝗮 𝗻𝗲𝘄 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵,
- 01000111 is a G. G as in Gera Nevolovich, who joins EyeSee with a global remit: sitting down with our senior clients to grow their brands, not just to measure them. Gera spent twenty years in insights, helping take a business from early stage to global, most recently as President at Hotspex. He has been on the stages at IIEX and Quirk’s, and making strategic brand and pack decisions with multiple Fortune 100 CPG leaders. Gera, thank you for choosing us. I’m glad twenty+ years of relevant experience landed here. Our Canadian
- We're one behavioral frontrunner stronger!
Alumni
Olivier TilleuilFounder and managing director→Head of Professional Services - Commercial at DataCamp
Backers
Smartfin
Belgian VC firm focused on tech and deep tech, founded and led by Jurgen Ingels.
Related profiles
Something wrong or missing? Send an update. Fixed within 24 hours.