Overview
One physical card stands for one function. Placing a card on a wireless reader tells a box connected to the TV over HDMI to start a video call to a relative's phone, play a personalised photo or video album, run music and audiobooks, show films, series and news, or start movement exercises. The box switches the television on and selects the HDMI source by itself, works over Wi-Fi or a 4G SIM, and needs no smart TV. A free companion app lets relatives run the installation, take and place calls, and order and personalise new cards. The starter set contains the TV box with camera and microphone, an HDMI cable, the wireless reader and three starter cards, offered at 139.95 EUR against a regular price of 169.99 EUR with no monthly costs and a 30-day money-back guarantee. The company was founded in 2022 after Teo Ortega and Simon Hafner met during the Antler residency in Berlin. Ortega is co-founder and CEO and previously held senior product roles at Citibox, koko and TheMotion. Hafner is co-founder and handles engineering and interface work, after years as a software engineer at Zalando. In September 2024 the company raised a 1.2 million EUR seed round led by Brandenburg Kapital and OHA Osnabruck Healthcare 7 Ventures, with existing investors Antler and Birdhouse taking part. The website is operated by Generation Reach GmbH in Potsdam.
Funding history
- 2024 Seed: 1.2M EUR led by Brandenburg Kapital and OHA Osnabruck Healthcare 7 Ventures, with existing investors Antler and Birdhouse
- 2025 Die Höhle der Löwen offer: 250,000 EUR offered on air by Carsten Maschmeyer for 7.5 percent, after a pitch asking 250,000 EUR for 5 percent
Stated facts & numbers
- Founded: 2022
- Headquarters: Potsdam, Germany
- Legal entity: Generation Reach GmbH
- Founders: Teo Ortega, Simon Hafner
- CEO: Teo Ortega
- Sector: AgeTech, digital accessibility for seniors
- Total raised: 1.2M EUR
- Investors: Brandenburg Kapital, OHA Osnabruck Healthcare 7 Ventures, Antler, Birdhouse
- Belgian link: Investor Birdhouse Ventures, based in Antwerp
- Starter set price: 139.95 EUR, regular price 169.99 EUR, no monthly costs
- TV appearance: Die Höhle der Löwen, VOX, season 17 episode 8, 23 June 2025
- Website: family.cards
Key people
In the news
- The last thing a family should have to worry about during a lymphoma diagnosis is how they're going to afford basics like food, housing, or utilities. On #WorldLymphomaAwarenessDay and every day, we recognize the financial side effects of cancer that need treatment too. When families aren't weighed down by financial stress, they can focus on what matters most — healing. #BloodCancerAwarenessMonth #ChildhoodCancerAwarenessMonth
- Cancer care is more than medicine. For the past 30 years, we've been treating the financial side of cancer diagnoses, removing barriers that keep patients from getting the care they need. Be the reason someone facing cancer can fill their car with gas, pay their rent, or keep the lights on: https://familyreach.org/
- Cancer can bring financial strain that isn't always visible — lost income, overdue bills, and empty pantries. Support can help ease that burden and restore something just as important: hope. We're committed to standing with people facing cancer, because no one should have to carry the financial side effects alone. Because cancer is hard enough. #ChildhoodCancerAwarenessMonth #BloodCancerAwarenessMonth #LeukemiaAwarenessMonth
- As a member of Family Reach's Development team, Jamie Scarpantonio knows the impact fundraising can make for families facing cancer. That's why she wanted to become a Reach Athlete and run the Falmouth Road Race in support of the cancer community. Congrats on an amazing race to Jamie and all of our runners! 👏
- Today we honor the passing of Christopher Colangelo, the son of one of our founding families. Christopher was a gifted student, star athlete, and an outgoing, happy kid. His family remembers his tremendous care for others and curiosity, which shines through the work of Family Reach. "Cancer is not just a medical issue; it is a life-changing disease that affects each family differently. To have the ability to address each family's concerns on an individual basis is what we continue to take pride in," shared Andrea Colangelo,
- For 30 years, we've been removing financial barriers to care to help patients reach milestones like this. 🥹 💙 This work does not happen alone. Thank you to all our partners who make moments like these possible!
- What legacy will you leave behind? During #NationalMakeAWillMonth, we invite you to leave an enduring gift to families devastated by cancer's financial side effects. Get started for free today: https://www.freewill.com/ or contact our development team at https://lnkd.in/eHBspZjC to share your existing plans.
- No one facing cancer should have to choose between their healthcare and daily needs. We're working to change this heartbreaking reality. Join us in removing cancer's financial burdens: https://lnkd.in/eBRQBQ7T
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