Overview
One physical card stands for one function. Placing a card on a wireless reader tells a box connected to the TV over HDMI to start a video call to a relative's phone, play a personalised photo or video album, run music and audiobooks, show films, series and news, or start movement exercises. The box switches the television on and selects the HDMI source by itself, works over Wi-Fi or a 4G SIM, and needs no smart TV. A free companion app lets relatives run the installation, take and place calls, and order and personalise new cards. The starter set contains the TV box with camera and microphone, an HDMI cable, the wireless reader and three starter cards, offered at 139.95 EUR against a regular price of 169.99 EUR with no monthly costs and a 30-day money-back guarantee. The company was founded in 2022 after Teo Ortega and Simon Hafner met during the Antler residency in Berlin. Ortega is co-founder and CEO and previously held senior product roles at Citibox, koko and TheMotion. Hafner is co-founder and handles engineering and interface work, after years as a software engineer at Zalando. In September 2024 the company raised a 1.2 million EUR seed round led by Brandenburg Kapital and OHA Osnabruck Healthcare 7 Ventures, with existing investors Antler and Birdhouse taking part. The website is operated by Generation Reach GmbH in Potsdam.
Funding history
- 2024 Seed: 1.2M EUR led by Brandenburg Kapital and OHA Osnabruck Healthcare 7 Ventures, with existing investors Antler and Birdhouse
- 2025 Die Höhle der Löwen offer: 250,000 EUR offered on air by Carsten Maschmeyer for 7.5 percent, after a pitch asking 250,000 EUR for 5 percent
Stated facts & numbers
- Founded: 2022
- Headquarters: Potsdam, Germany
- Legal entity: Generation Reach GmbH
- Founders: Teo Ortega, Simon Hafner
- CEO: Teo Ortega
- Sector: AgeTech, digital accessibility for seniors
- Total raised: 1.2M EUR
- Investors: Brandenburg Kapital, OHA Osnabruck Healthcare 7 Ventures, Antler, Birdhouse
- Belgian link: Investor Birdhouse Ventures, based in Antwerp
- Starter set price: 139.95 EUR, regular price 169.99 EUR, no monthly costs
- TV appearance: Die Höhle der Löwen, VOX, season 17 episode 8, 23 June 2025
- Website: family.cards
Key people
In the news
- Hope for the Holidays is here — our annual fundraiser to help families facing cancer during the holiday season. This winter, rising prices are especially tough on patients, forcing them to make impossible choices: ❄️ A turkey on Thanksgiving or refilling their prescription? ❄️ A new winter jacket or paying the electric bill? ❄️ Gifts for their children or gas to get to treatment? Your support means families don't have to choose. Give the gift of hope to a family in need: https://lnkd.in/gQweGu85
- Meet Katie, one of the Reach Athletes taking on the New York City Marathon this weekend: "Growing up, I was always an athlete—but I actually hated running. One of my coaches even told me I looked like I had a refrigerator strapped to my back when I ran! Years later, my husband Sean encouraged me to start running, and after completing our first 5K together and watching family members run the Disney Marathon, I thought, Maybe I could do this too. That challenge eventually turned into a love of running and several marathons.
- 1 in 8 women will be diagnosed with breast cancer in her lifetime. 🩷 1 in 5 of those diagnosed will struggle to meet their basic needs during treatment. If patients can't afford daily needs like gas to get to the hospital, treatment takes a back seat. During #BreastCancerAwarenessMonth, we're reminded that cancer's financial side effects need to be in the conversation too.
- We are so proud to share our latest research at ASCO's Quality Care Symposium this past week! 💡 Our latest study surveyed patients about the financial impacts of their cancer diagnoses, revealing trends of missed work, falling behind on basic needs, and social impacts that come with financial stress. 💡 The findings are clear: the financial side effects of cancer need to be treated alongside the physical ones to improve patient experiences. ➡️ Dig deeper into the our work: https://lnkd.in/grnBZYQY
- This September, in the spirit of service, Family Reach staff have been giving back in the communities they call home. In alignment with our mission of increasing access to basic needs, we've cleaned fridges at food pantries like Interfaith Food Pantry Network, Feeding America, and Feeding Tampa Bay Food Bank, planted shady trees with TreeFolks, and baked homemade lasagnas through Lasagna Love for families in need. And the best part? These organizations are actively in our referral network through Resource Navigation. We're proud of
- The 30th anniversary edition of Cooking Live Boston is in the books — and wow, this is one to remember! Our lineup of world-class chefs joined Iron Chef Ming Tsai to prepare a scrumptious meal alongside our patient advocates, who bravely shared their experiences facing cancer. Actor John Krasinski also joined us virtually to celebrate our 30th anniversary year and his birthday, donating 47 hats to auction off and matching every donation. Together, we raised $1.3 million for families facing cancer's financial side effects! 🥳 A
- FamilyReach extends a special thank-you to board member Tim Moore and his wife Amy for hosting an incredible fundraising event at the Congressional Country Club earlier this month. 👏 Having served on our board for 10 years, Tim is deeply passionate about our mission to ensure families facing cancer have their basic needs met during treatment. Tim shared his connection to our work with his network, helping others see why this work is so important — and real solutions to address cancer's financial toxicity. We also thank those
- No one should have to choose between treatment and a meal. Unfortunately, this is the reality many patients face when they turn to Family Reach for help. From connecting patients to food pantries to providing grocery gift cards, our Financial Resource Center is ready to meet patients where they are with a variety of resources to help them put food on the table. 🧡 #WorldFoodDay #CancerSupport #FinancialToxicity
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