Overview
Freedelity edits the platforms MyFreedelity and CustoCentrix and positions itself as the reference actor for managing personal data of consumers residing in Belgium. The company acts as a 'trusted third party' in the relationship between BtoC data controllers and consumers. Through MyFreedelity, consumers can manage their personal data, consents, and access promotional content.
Leadership & org chart
In the news
- 𝗽𝗼𝗶𝗻𝘁 𝗰𝗵𝗮𝘂𝗱 × 𝗙𝗿𝗲𝗲𝗱𝗲𝗹𝗶𝘁𝘆: 𝗳𝗿𝗼𝗺 𝗽𝗶𝗹𝗼𝘁 𝘁𝗼 𝗲𝘃𝗲𝗿𝘆 𝘀𝘁𝗼𝗿𝗲 (𝟮/𝟮) In episode 1, Aurore Somja (Marketing & Communication Director) explained why point chaud launched Click & Collect. Today, Pierre Bourguignon (IT Manager) takes us to the store side. 𝗛𝗼𝘄 𝗶𝘁 𝗿𝗼𝗹𝗹𝗲𝗱 𝗼𝘂𝘁 📍 1 pilot store → 10 stores → today, every store takes Click & Collect orders. 𝗪𝗵𝗮𝘁'𝘀 𝗻𝗲𝘅𝘁 🛠️ 1. the cake catalogue, rolled out to every store. 2. direct to production: each order goes straight to
- 𝗽𝗼𝗶𝗻𝘁 𝗰𝗵𝗮𝘂𝗱 × 𝗙𝗿𝗲𝗲𝗱𝗲𝗹𝗶𝘁𝘆: 𝘄𝗵𝘆 𝗖𝗹𝗶𝗰𝗸 & 𝗖𝗼𝗹𝗹𝗲𝗰𝘁? (𝟭/𝟮) At Freedelity Connect, Aurore Somja (Marketing & Communication Director) shared how point chaud built its Click & Collect. First episode: the "why". 𝗧𝗵𝗿𝗲𝗲 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 🛒 1. a better, digital customer experience. 2. no more queuing at the counter. 3. and the main argument: a new revenue channel. 𝗪𝗵𝘆 𝗙𝗿𝗲𝗲𝗱𝗲𝗹𝗶𝘁𝘆 🤝 A trusted partner for many years, and a project co-built from day one. Both teams were new to
- 𝗜𝗻𝘁𝗲𝗿𝗺𝗮𝗿𝗰𝗵é 𝗕𝗲𝗹𝗴𝗶𝘂𝗺 𝗻𝗼𝘄 𝗵𝗮𝘀 𝗶𝘁𝘀 𝗼𝘄𝗻 𝗲𝘃𝗲𝗻𝘁 𝗿𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺. Developed by Freedelity. First up: the Spring Wine Fair 2027 tasting evenings. 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 🛠️ Three evenings on 22, 23 and 24 February 2027, in Gosselies, La Hulpe and Liège. On the programme: a selection from the Wine Fair, meetings with winemakers, a free tasting glass and a tasting notebook. Places are reserved for Intermarché cardholders. 𝗧𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆: 1. log in to
- 𝗙𝗥𝗘𝗘𝗗𝗘𝗟𝗜𝗧𝗬 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝟮𝟬𝟮𝟲𝗥𝗲𝗹𝗶𝘃𝗲 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲! 🎬 1 afternoon. 4 talks. 4 real cases. And a lot of conversations. Last week, we shared the 4 key takeaways. This week, we want to share the energy! A massive thank you again to our speakers and to all of you who joined us! 👉 Over the next weeks, we’ll share interviews with our speakers. Stay tuned! #FreedelityConnect #Freedelity #Custocentrix #Retail #RetailMedia #ClickAndCollect #CustomerExperience #AI
- 𝗙𝗿𝗲𝗲𝗱𝗲𝗹𝗶𝘁𝘆 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝟮𝟬𝟮𝟲 — 𝘄𝗵𝗮𝘁 𝘄𝗲 𝘁𝗼𝗼𝗸 𝗮𝘄𝗮𝘆 Thank you to everyone who spent Tuesday afternoon with us at La Ferme Bonair, and to Basile Hennin, Aurore Somja, Pierre Bourguignon, Emmanuelle Dubois, Alexis Le Grand and Fabrice Willem for taking the stage. Four things we are still thinking about: 1️⃣ Valiuz: retail media is a revenue stream trade marketing cannot capture. These are media budgets managed directly by brand marketing, and that is exactly who a retail media agency talks to. 2️⃣ point
- 𝗜𝗻𝘁𝗲𝗿𝗺𝗮𝗿𝗰𝗵é 𝗕𝗲𝗹𝗴𝗶𝘂𝗺 𝘁𝘂𝗿𝗻𝗲𝗱 𝟯𝟱 𝗮𝗻𝗱 𝗶𝘀 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝟯𝟱 𝗱𝗮𝘆𝘀 𝗼𝗳 𝘀𝘂𝗿𝗽𝗿𝗶𝘀𝗲𝘀. €1 million in prizes, played on the in-store totems or online with the support of Freedelity 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 🎟️ From 22 September to 25 October, shoppers earn a lucky ticket for every €35 spent or for each participating product. They have until 8 November to play with their Intermarché card. Up for grabs: 250 vouchers of €35 credited to the card every week, a VIP car
- 𝟯 𝗞𝗣𝗜𝘀 𝘁𝗼 𝘁𝗿𝗮𝗰𝗸 𝘄𝗲𝗲𝗸𝗹𝘆 𝗳𝗼𝗿 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 You don't need dozens of dashboards to evaluate your loyalty program. You just need 3 key metrics checked every week: 1️⃣ 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝘀𝗶𝗴𝗻-𝘂𝗽 𝗿𝗮𝘁𝗲: The percentage of customers who join when asked. A weekly drop signals a problem with your pitch, offer, or process. 2️⃣ 𝟲𝟬-𝘁𝗼-𝟵𝟬-𝗱𝗮𝘆 𝗿𝗲𝗽𝗲𝗮𝘁 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗿𝗮𝘁𝗲: The true measure of loyalty—not just who signed up, but who actually returns
- Nous recrutons (#hiring) pour le poste de Business Developer Belgium (NL/FR) – Freedelity (Nivelles, Région wallonne). Postulez dès maintenant ou partagez ce post avec votre réseau.
Alumni
Nicolas DusartInternship
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