Overview
Freedelity edits the platforms MyFreedelity and CustoCentrix and positions itself as the reference actor for managing personal data of consumers residing in Belgium. The company acts as a 'trusted third party' in the relationship between BtoC data controllers and consumers. Through MyFreedelity, consumers can manage their personal data, consents, and access promotional content.
Leadership & org chart
In the news
- 𝗪𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝗮𝘁 𝗙𝗿𝗲𝗲𝗱𝗲𝗹𝗶𝘁𝘆 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 — 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗹𝗲𝗮𝘃𝗲 𝘄𝗶𝘁𝗵? Fabrice Willem, our Sales Director, answers in the video below. 👉 Seats are limited, book yours here: https://lnkd.in/e7NyQPvG 𝗧𝗵𝗲 𝘀𝗵𝗼𝗿𝘁 𝘃𝗲𝗿𝘀𝗶𝗼𝗻: 📅 Tuesday 13 October, 14:00 → 19:30 📍 Ferme Bonair — Chaussée de Nivelles 275, 1420 Braine-l'Alleud 🎤 Four talks from retail and marketing, in two blocks 🚶 A walking dinner to close — because the useful conversations rarely happen
- 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝘁𝗶𝗰𝗸𝗲𝘁 𝗳𝗼𝗿 𝗙𝗿𝗲𝗲𝗱𝗲𝗹𝗶𝘁𝘆 𝗖𝗼𝗻𝗻𝗲𝗰𝘁: https://lnkd.in/e7NyQPvG The countdown is on: D-33! With less than a month to go until the event, now is the time to secure your spot and learn from the best. This year's agenda is packed with expert insights from: Yan Claeyssen (Valiuz): Retail Media — state of play, best practices and trends Aurore Somja (point chaud): Less waiting, more taste — how Click & Collect improves the customer experience Emmanuelle Dubois
- 𝗜𝗻𝘁𝗲𝗿𝗺𝗮𝗿𝗰𝗵𝗲 𝗕𝗲𝗹𝗴𝗶𝘂𝗺 𝗵𝗮𝘀 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗶𝘁𝘀 𝗳𝗶𝗿𝘀𝘁 𝗳𝘂𝗹𝗹𝘆 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝗮𝘃𝗶𝗻𝗴𝘀 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻. No paper stamp card, no booklet left at home. 𝗛𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 🛠️ Shoppers sign up on our in-store kiosks or online, then collect one stamp for every €40 spent with their Intermarché card. Stamps are credited automatically at the checkout, progress is visible at any time, and the voucher—€5, €15 or €25—lands in the inbox at the end of the campaign. 𝗔𝘀 𝘀𝗶𝗺𝗽𝗹𝗲 𝗮𝘀:
- Valiuz (𝗿𝗲𝘁𝗮𝗶𝗹 𝗺𝗲𝗱𝗶𝗮 𝗮𝗴𝗲𝗻𝗰𝘆), point chaud & Intermarché 𝗮𝗿𝗲 𝘁𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝘁𝗮𝗴𝗲 𝗮𝘁 𝗙𝗿𝗲𝗲𝗱𝗲𝗹𝗶𝘁𝘆 𝗖𝗼𝗻𝗻𝗲𝗰𝘁! Join us for an afternoon dedicated to retail innovation, as our guest speakers share the strategies driving their success — from retail media to digital transformation. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 𝘁𝗼 𝘀𝗲𝗰𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁: https://lnkd.in/e7NyQPvG
- 𝟱 𝘀𝗶𝗴𝗻𝘀 𝘆𝗼𝘂𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗵𝗮𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 Loyalty programs rarely fail overnight—they gradually fade until customers forget they exist. Here are 5 signs your program is losing momentum: 1️⃣ 𝗥𝗮𝗿𝗲𝗹𝘆 𝘀𝗰𝗮𝗻𝗻𝗲𝗱 𝗮𝘁 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁: Customers stopped connecting your program with real value. 2️⃣ 𝗨𝗻𝘂𝘀𝗲𝗱 𝗽𝗼𝗶𝗻𝘁𝘀 𝗽𝗶𝗹𝗶𝗻𝗴 𝘂𝗽: High unredeemed points mean members forgot the rewards exist. 3️⃣ 𝗠𝗼𝗻𝘁𝗵𝘀 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: If you stop
- 𝗠𝗲𝗲𝘁 𝗠𝗮𝘁𝗵𝗶𝗲𝘂 𝗗𝘂𝘀𝘀𝗮𝗿𝘁, 𝗼𝘂𝗿 𝗺𝗼𝗯𝗶𝗹𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿 𝘄𝗵𝗼 𝘃𝗮𝗹𝘂𝗲𝘀 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗮𝗽𝗽 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗳𝗮𝗺𝗶𝗹𝘆 𝘁𝗶𝗺𝗲. 📱 From developing our MyFreedelity app to streamlining in-store tablet onboarding, he creates seamless digital experiences. For our team portrait series, we asked him to participate in our quick "this or that" interview. 𝗦𝘄𝗶𝗽𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗰𝗮𝗿𝗼𝘂𝘀𝗲𝗹 𝘁𝗼 𝘀𝗲𝗲 𝗵𝗶𝘀 𝟯 𝗰𝗵𝗼𝗶𝗰𝗲𝘀! #Freedelity #TeamPortrait
- 𝟱 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗿𝘂𝗶𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗦𝗠𝗦 & 𝗲𝗺𝗮𝗶𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 Campaigns rarely fail because of the channel—they fail because of what's sent through it. Here are the 5 silent killers of your performance: 1️⃣ 𝗛𝗶𝗴𝗵 𝗳𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆, 𝗹𝗼𝘄 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲: Texting 3 times a week without personalization trains customers to unsubscribe. 2️⃣ 𝗠𝗮𝘀𝘀 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗶𝗻𝗴: Sending the exact same offer to a VIP buyer and a one-time customer wastes both opportunities. 3️⃣
- 𝟱 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝘆𝗼𝘂𝗿 𝗹𝗼𝘆𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘀𝘁𝗼𝗽 𝗯𝘂𝘆𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂 Customers rarely announce when they're leaving—they just stop coming back. By the time you notice, it's often too late. Here are 5 reasons your best customers quietly walk away: 1️⃣ 𝗣𝗼𝘀𝘁-𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝘀𝗶𝗹𝗲𝗻𝗰𝗲: Failing to follow up after a sale makes customers feel unvalued until your next promotional blast. 2️⃣ 𝗨𝗻𝗿𝗲𝘀𝗼𝗹𝘃𝗲𝗱 𝗯𝗮𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: A single poor interaction without a quick resolution
Alumni
Nicolas DusartInternship
Something wrong or missing? Send an update. Fixed within 24 hours.