Overview
Giftify operates a closed-loop gift card platform serving 500+ shopping centres worldwide. The platform enables centres to generate revenue, streamline customer experience, reward loyalty, and gain insights through digital gift card programs and mobile app features.
Leadership & org chart
In the news
- Good luck to Al-Futtaim at The Card & Payments Awards Middle East! 🏆 We’re delighted to see Al-Futtaim named a finalist in the 𝗕𝗲𝘀𝘁 𝗔𝗽𝗽 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 for its Blue Rewards App, and especially proud to have played a part in bringing its integrated gift card experience to life. 📱 As part of the gift card solution for Al-Futtaim, Giftify worked on a smart programme integration 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗕𝗹𝘂𝗲 𝗥𝗲𝘄𝗮𝗿𝗱𝘀 𝗔𝗽𝗽, allowing customers to activate and manage their gift
- As the new school year gets underway and classrooms get busy again, we want to share a very special moment from just a couple of months ago. Earlier in June, URW UK and Giftify officially kicked off their collaboration, launching shopping centre gift card programmes at two flagship Unibail-Rodamco-Westfield destinations in the UK: 𝗪𝗲𝘀𝘁𝗳𝗶𝗲𝗹𝗱 𝗟𝗼𝗻𝗱𝗼𝗻 and 𝗪𝗲𝘀𝘁𝗳𝗶𝗲𝗹𝗱 𝗦𝘁𝗿𝗮𝘁𝗳𝗼𝗿𝗱 𝗖𝗶𝘁𝘆. 🇬🇧 The launch brought our wider partnership with URW into the UK, Europe’s leading gift card market, and expanded
- Beautiful views, great brands… and now, a better way to gift! We’re excited to announce the launch of the gift card programme at Rushden Lakes, one of the UK’s most picturesque shopping destinations 🌿 With a mix of well-known retailers, places to eat and beautiful lakeside surroundings, Rushden Lakes offers more than just a day of shopping. It’s a place to spend time, explore, and enjoy, and now it’s even easier to share the experience. This marks the centre’s very first gift card programme, and we’re proud to be part of such an
- When it comes to promoting shopping centre gift cards, the most effective channels depend on who you’re trying to reach and where. That gives centres a clear opportunity to tailor their approach to their audience. A few patterns from our research: 👉 Shopping centre websites (18%), customer service desks (17%), and social media (17%) are the strongest overall awareness channels 👉 Word of mouth accounts for 17% of awareness in France, but just 2% in Poland 👉 In-centre signage drives 20% of awareness in Sweden, but only 3% in
- We’re heading north! 🫎 Giftify is heading to #RetailConnect, organised by NCSC - Nordic Commercial Spaces & Communities! 📍 3 September | Stockholm We’re looking forward to a day filled with fresh industry insights, valuable conversations, and connections with some of the Nordic region’s leading shopping centre owners, landlords, and industry professionals. 💬 And if you spot our Business Development Managers, Stefan Wolkowski and Igor Scepanovic, make sure to say hej! 👋 They’ll be happy to chat about how Giftify can help shopping
- The single biggest lever for shopping centre gift card growth is straightforward and entirely within centres' control: visibility 👀 Across our research, 25% of consumers said they hesitate to buy because they're not sure which stores accept the card. Another 12% don't know if their centre offers a gift card programme at all (rising to 23% among non-users). Consumers are clear about what unlocks purchase: 🛍️ 51% of users say more buying locations in-centre would drive more purchases 💻 46% want the ability to buy online 📣 42% of
Alumni
Christophe MassinChief Technology Officer
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