Overview
HOOBA offers a turnkey shared mobility solution for organizations to manage fleets of electric bikes, electric scooters, and cargo bikes across Brussels and Belgium. The platform includes fleet management, a mobile app, maintenance, repair, insurance, and short-term rental services.
Key people
In the news
- Shine bright like a safe cyclist As days get shorter, visibility becomes a real challenge. Morning rides may still be bright, but evening commutes are getting darker. Here's how to shine on your bike: 🟡 Switch on your lights: white at the front, red at the back 🟡 Wear fluo by day, reflective by night: clothing or accessories that make you impossible to miss 🟡 Add reflectors: on your pedals, wheels, and frame, to be seen from every angle Stay safe, stay visible, and keep riding!
- Luxia Brussels is now ready to ride! Located in the city center, this beautiful building is the perfect place to leave the car behind and get around on two wheels instead. With new tenants arriving in the coming months, the fleet will be waiting for them from day one. Because it's far easier to build a new habit than to change an old one.
- We're always curious to better understand how organisations approach mobility. Whether pool bikes are already in place, you're considering them, or they're not currently planned, your answer helps us get a clearer picture of what's happening on the market and which solutions best meet organisations' needs.
- A bright new fleet just landed at Elia With the HOOBA app, a shared e-bike is just a few clicks away for Elia employees. Ride between sites in Brussels, to a supplier meeting in the city center, to grab lunch, or even back home at the end of the day. The best way to get around during the day is the one that makes your life easier!
- Slow down to move forward Last week, the HOOBA team hit pause for a few days of reflection. The mission: look back at 2026, learn from what worked, and plan 2027. Big questions. Honest conversations. Bold ideas. And some fun too, because great teams don't just plan together, they enjoy the ride together. Can you recognise the place? Hint: it's one of the cities where we're growing. Ready for what's next!
- Ride for Good, with Les Avions de Sébastien Each year, we organise challenges, boosting visibility for active mobility while shining a light on a cause worth supporting. The name says it all: riding for good, to build habits that last, and riding for a good cause. This year, we've donated to Les Avions de Sébastien, an organization raising funds for research on rare childhood leukemias. Once a year, they host Les Vélos de Sébastien, a family-friendly event in support of their mission. If this cause speaks to you, help spread the
- Ride for Good challenge, it’s a wrap! Wanna know what makes our challenges a success? 📢 Communication, everywhere (emails, notifications, posters) 🙌 Internal ambassadors who push for it to their colleagues 🫴 A cause that matters, supported through a donation ☀️ A bit of sunshine (the one thing we can't control) The result? More users onboarded, more kilometers ridden, and mobility habits that actually stick. Sometimes, people just need a little push to get started! Special shoutout to RMB Regie Media Belge & INOWAI Vertigo.
- We're always curious to better understand how organisations approach mobility. Whether pool bikes are already in place, you're considering them, or they're not currently planned, your answer helps us get a clearer picture of what's happening on the market and which solutions best meet organisations' needs.
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