Overview
Inku is a collaboration platform where brand identity meets AI generation, designed to make it impossible to go off-brand. The platform requires no prompts or guessing.
Key people
In the news
- There's a strategic problem and an engineering problem hiding inside every "AI content at scale" conversation. Most teams only solve one of them. The strategic problem; "The challenge today is not producing more, but maintaining control. Without a framework, companies risk diluting their messaging and weakening their brand with inconsistent content." The engineering problem: "We needed an infrastructure capable of handling complex workloads, orchestrating different models, and scaling without compromising on performance or security."
- Nobody approves a brand violation. They approve a small exception under deadline. Twenty markets making twenty small exceptions a quarter is how a brand ends up looking different in Warsaw than in Madrid. Lucidpress (Marq) found 81% of companies deal with off-brand content eventhough consistent brand presentation correlates with revenue increases of up to 33%. Meanwhile content volume is exploding. Adobe found 62% of marketers say demand has already risen 5x in two years, with another 5x expected by 2027. Manual review can't keep
- Engineers built MCP so AI could plug into software. Anthropic introduced the Model Context Protocol in November 2024 as a way to connect AI models to tools and data, handed it over to The Linux Foundation and it's now used across ChatGPT, Gemini, Copilot, and more as an industry standard. Here's the marketer version: your AI assistant can now read your analytics, query your CRM, and search the live web, all in one conversation, no exports. That turns competitor monitoring from a quarterly report into a running question. 58% of
- Eerste klanten in Nederland opbouwen voor Inku . Daar horen kroketten bij 👌 Mark MJ Vandevelde
- It's a wrap! 🚀 The second edition of our CMO Round Table was another banger. Every quarter we try to bring together marketeers and technologists at top brands to learn from each other and share best practices. Some of the insights that were shared yesterday evening: 💡Guido Goffeau (Colruyt Group): Before using AI to create content, ask yourself how your customer would feel about the message if they knew it was AI-generated. Be transparent and leverage AI as much as possible as long as it's appropriate. 💡Karoline Dewinkeler
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