Overview
Inoopa specializes in enriching NACE codes (the standard classification system for economic activities in Europe) to identify and analyze company activities. The platform delivers competitive intelligence by leveraging this enhanced classification data.
Key people
In the news
- I had a conversation last week that stuck with me. A Head of Marketing told me their last email campaign got a 3% open rate. They blamed the subject line. I asked to see their list. Out of 4,200 contacts, 900 had bounced emails, 600 were companies that had changed activity, and at least 200 phone numbers led to people who'd left the company over a year ago. That's not a subject line problem. Here's something nobody talks about in B2B: Your CRM is decaying right now. Silently. Without a single alert. 21% of B2B records go stale
- We just changed how we work with clients. Inoopa has always been a B2B data platform. Starting now, we're also a lead partner. Here's what that means in practice: You bring a target segment and an offer. We define the audience, activate it across channels, and hand you qualified opt-ins, 100% GDPR compliant. You pay largely on delivery. Why we built this model: Most B2B companies don't lack data tools. They lack time, bandwidth, and the in-house capacity to turn a target list into a working acquisition funnel. So we took on more of
- We just launched 5 industry-specific solutions. Here's why generic B2B data wasn't cutting it. Most data providers give you a list. We give you the list that actually works for YOUR industry. After months of building, here's what's live: Energy Suppliers Your reps are quoting blind. You need MWh estimates, not just company names. We now match annual consumption figures to every SME and corporate prospect, plus the right contact (Energy Manager, Facility Manager, CFO) verified before delivery. Telecom Operators A third of your
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