Overview
iVisual is a platform for science-based design validations targeting brand owners and agencies. The platform uses predictive algorithms and a patented Color Passport System to link design cues to consumer behavior, claiming to increase sales by up to 12% and reduce design costs by 20%.
Leadership & org chart
In the news
- A big thank you to everyone who joined our webinar for the members of AIM - European Brands Association on the impact of #PPWR on packaging design. Together, we explored what the upcoming legislation means for brand owners, the practical design adaptations required and how to stay compliant without compromising what matters most, your brand! A special thank you to Wim Hamaekers for sharing a real-world Alpro case, demonstrating how our science-driven design validation tool helps brands navigate change with confidence. Our key
- What if one of the biggest drivers of consumer preference isn't your message... but your colour? At #IIEX Amsterdam, we had the opportunity to showcase, together with Uyen Chand from Bose Corporation and Wim Hamaekers from One Inch Whale, how the iVisual methodology transforms colour from a subjective design choice into measurable business intelligence. The results speak for themselves: 🟣 Better consumer targeting. 🟣 Higher visual attention. 🟣 Greater commercial impact. For too long, colour decisions have relied on intuition. We
Alumni
Kanika HollowayFractional Chief Executive Officer
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