Overview
Ma Balise enables users to connect with target audiences via NFC tags (including biodegradable options) or QR codes through smartphone-optimized content. The platform allows users to create marketing offers, promotional coupons, and product sheets using a drag-and-drop interface, positioning itself as a simple tool for contactless communication at the right place and time.
In the news
- Some labels write history. Others change its course. Picture this. You spent months reformulating. Choosing the right cardboard. The right ink. The right supplier. Your packaging is finally what it should be — biodegradable, recyclable, beyond reproach. And then someone notices the label. The one that tracks your product. The one that will outlast everything else. Plastic. Chemically etched antenna. Impossible to recycle. Impossible to compost. All that work. For this. Brands that change the course of history don't just choose
- A dirty handshake shows immediately. We keep it short. We don't let anything cling. It's the bare minimum of good manners. A handshake tells you everything before a word is spoken. The grip, the hesitation, whatever gets left behind in the other person's palm. You judge it in a second, without thinking, and that impression stays long after the hands have parted. Packaging works the same way. A customer touches it before understanding what they're actually buying. The weight of the box, the texture of the paper, the way the lid
- Plastic in your label? Shame in your brand. That line is meant to sting. Because it should. While packaging, sustainability, and marketing teams work to make every component more responsible — the cardboard, the ink, the adhesive, the film — nobody looks at the label. That small NFC or RFID label stuck onto your otherwise flawless packaging. The one containing PVC. PET. A chemically etched antenna. The one that will take over 100 years to disappear. The one that appears in no sustainability report. From September 27, 2026, the EU
- Some cars write history. Others change its course." RFID and NFC labels work the same way. Some track a product. Others track a product — and disappear with it. For decades, the industry accepted a plastic, chemically etched, indestructible label stuck onto packaging brands spend fortunes making sustainable. That's writing history. A label with no plastic. No chemical etching. Certified compostable. Recyclable with cardboard. That travels with the product to end of life — and vanishes. That's changing its course. Don't be a
- Materials safe chemistry — so it will not disrupt the circular flow." That line stopped me. Because it applies to formulas. To raw materials. To packaging. But still not to the label. The NFC label. The RFID label. That functional component nobody looks at — until it hits the recycling stream and disrupts it. A chemically etched antenna. Residues that contaminate the paper. A tech component stuck onto packaging the brand spent years making flawless. Packaging chemistry has done its homework. Connected label chemistry hasn't.
- Even when imitated, the company retains the pioneer advantage — expressed through customer recognition." — Christophe Sempels, Gildas Barbot & Marc Vandercammen, Oser le marketing durable That line stopped me. Because it describes exactly what is happening right now in the connected label space. Biodegradable and compostable NFC & RFID labels are starting to get noticed. Connections are coming in. Eyes are turning. Questions are being asked. That's the sign something is shifting. And yes — imitations will come. It's inevitable.
- Premium isn't expensive. It's honest." That distinction changes everything. In connected packaging, we've long accepted a plastic, chemically etched, non-recyclable NFC or RFID label — because it was "the standard." The standard isn't a reference. It's just what everyone accepted without asking questions. A label with no plastic, no chemical etching, certified compostable and recyclable with cardboard — that's not luxury. That's integrity. The real question isn't "how much does it cost?" It's "what is the alternative
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