Overview
Ma Balise enables users to connect with target audiences via NFC tags (including biodegradable options) or QR codes through smartphone-optimized content. The platform allows users to create marketing offers, promotional coupons, and product sheets using a drag-and-drop interface, positioning itself as a simple tool for contactless communication at the right place and time.
In the news
- The pulper doesn’t read your marketing. You can print “plastic-free RFID label” on your packaging. Or “paper-based”. At repulping, nobody reads the packaging. They look at what is inside. One argument keeps coming up: “our antenna weighs less than a staple”. On the scale, that’s true. But the pulper tolerates the staple because it is small, not because it is light. Size is what counts, not weight. A one-piece metallic antenna, even a few microns thick, is still large. It goes through the process and ends up polluting the stream. So
- The inspector doesn’t look at your carton. He points at the label. You’re a packaging engineer. Your carton is exemplary: FSC paper, recyclable, complete file, certifications up to date. One morning, the logistics manager stops by. He needs an RFID label for the warehouse. You answer without thinking: “No problem, it’s just a piece of paper.” Then the audit comes. They ask for the carton’s documentation. You have it, of course. So the inspector points at the small label in the corner. “And this one? Do you have the
- We wish this year's nominees success. Having won the award last year, I can tell you that it is an extraordinary experience!
- Plastic in your label? Shame in your brand. Brands invest millions making their packaging sustainable. Then stick a plastic NFC or RFID label on it. The contradiction is visible. Even if nobody is pointing at it yet. Connected. Traceable. Compostable. Ma Balise — Just green it. #NFC #RFID #Ephém #MaBalise #SustainablePackaging #Greenwashing
- Every year, billions of plastic RFID and NFC labels are stuck onto products around the world. Here's a number worth sitting with: 10,000 standard RFID labels = the plastic equivalent of one bottle. In 2026, over 16 billion RFID labels are estimated to be produced worldwide. Do the math. 1,600,000 plastic bottles. Every year. From RFID labels alone. Invisible. Forgotten. Indestructible. Stuck onto packaging that brands spend fortunes making sustainable. The Ephém™ range exists for exactly this reason. No plastic. No chemical
- Some labels write history. Others change its course. Picture this. You spent months reformulating. Choosing the right cardboard. The right ink. The right supplier. Your packaging is finally what it should be — biodegradable, recyclable, beyond reproach. And then someone notices the label. The one that tracks your product. The one that will outlast everything else. Plastic. Chemically etched antenna. Impossible to recycle. Impossible to compost. All that work. For this. Brands that change the course of history don't just choose
- A dirty handshake shows immediately. We keep it short. We don't let anything cling. It's the bare minimum of good manners. A handshake tells you everything before a word is spoken. The grip, the hesitation, whatever gets left behind in the other person's palm. You judge it in a second, without thinking, and that impression stays long after the hands have parted. Packaging works the same way. A customer touches it before understanding what they're actually buying. The weight of the box, the texture of the paper, the way the lid
- Plastic in your label? Shame in your brand. That line is meant to sting. Because it should. While packaging, sustainability, and marketing teams work to make every component more responsible — the cardboard, the ink, the adhesive, the film — nobody looks at the label. That small NFC or RFID label stuck onto your otherwise flawless packaging. The one containing PVC. PET. A chemically etched antenna. The one that will take over 100 years to disappear. The one that appears in no sustainability report. From September 27, 2026, the EU
Something wrong or missing? Send an update. Fixed within 24 hours.