Overview
Founded by Laurent Mainil, Markmi develops marketing technology products that use AI to automate or enhance marketing workflows. The company serves brands and agencies looking to improve the efficiency and effectiveness of their marketing operations through intelligent tooling.
Marketing technology is a crowded category globally, but Markmi focuses on the Belgian and Benelux market with solutions tailored to the scale and needs of regional companies.
Key people
In the news
- 9.875 million. Fund I officially closed. And plenty of momentum across the portfolio. 🚀 Just over a year after launching NewSchool VC, it’s exciting to see our founders turning ambition into commercial traction. A few highlights from our Q3 update: → Kernel reached $5m ARR, up from $600k at the start of the year, our fastest growing portofolio company. → Donna grew ARR with almost 125% over the last 2 quarters, with major international customer rollouts like P&G. → Bavest, Cashfeed, Dalton AI, Alice, Talentir, Spotable, Ravical
- What an honour and unique experience it was to be welcomed graciously by the Embassy of Belgium and HE Jeroen Cooreman in London. It felt like something out of a film: a beautiful royal residence with stunning interior design and exquisite art, all guests in formal attire. Together with Markmi.ai and merx, I had the opportunity to host a Fashion Tech Evening on behalf of Contour Lab. In a challenging fashion industry, connecting with end-customers matters more than ever to drive revenue and loyalty, whether that is through Whatsapp
- We were treated like royalty, in the house where the King of Belgium has his own room.. Yesterday, we co-hosted the first FashionTech Innovation Evening at the Residence of the Belgian Ambassador in #London, together with merx and Contour Lab. An unbelievable location. Incredible art on the walls, Tintin's rocket on the sofa table. We were a tad nervous. Would UK people be eager to listen to Belgian startups and their view on the industry? 'Cause, let's face it: entering a new market is hard. Yet people love a
- 𝗕𝗶𝗴 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝗻𝘀, 𝗳𝗿𝗲𝘀𝗵 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗽𝗹𝗲𝗻𝘁𝘆 𝗼𝗳 𝘁𝗮𝗹𝗲𝗻𝘁 🇧🇪🚀 The first Mastercard Lighthouse Belgium cohort is officially underway, and we’re proud to see our members Blue41 , FinFlag, NABU KYC and Recovr taking part! 👏 Alongside Markmi.ai and XFA, they kicked off the programme at Mastercard’s European headquarters in Waterloo. Ahead lie 12 weeks of mentoring, workshops and connections with experts, partners and business leaders to support their next stage of growth. At FINTECH BELGIUM,
- Next week we're a partner of TheIndustry.fashion Summit in London. With a more hopeful message than these headlines. One of taking back control.. Because the headlines are tough. No denying that. Retail is ranked Europe's most distressed sector. It pays the highest effective tax rate in the UK economy. Employment costs are up, retail jobs at a record low. Restructuring lawyers at Weil expect a clear gap between retailers who can absorb all this and those with "much less room for manoeuvre". It is most definitely not a cheerful
- Last year, we told our Markmi.ai story in Gothenburg 🇸🇪 to a room full of strangers. This year, I looked up and saw familiar faces.. 🙏 Having Ingvar Larsson and Linda Ahlström of MQ Marqet AB in the room gave me confidence. They're one of three Scandinavian retailers we work with today. And seeing them nod along while I spoke? That felt good :)🔥 As I sat on the panel about where AI creates value today, I was happy to be the voice looking especially beyond generative AI. Because the value we create only shows up when two things
- Our first time in the Nordics? Gothenburg 🇸🇪, last May, with the Evidi Sweden team taking the best care of us. This week, we're back.. One month after we officially launched Markmi.ai. Sweaters still crisp, brochures fresh from the printer, Belgian chocolate in the bag. First time on stage up north, with no idea how the room would react. First time telling our story off screen. Plenty of jokes about Ghent Volvos and drama at IKEA :) But mostly, we listened. How do retailers on this side of Europe look at markdowns.. ànd at what
- With many fashion players experiencing a tough year, Schoenen Torfs just closed another record year 🇧🇪 In today's papers Lise Conix explains: She describes the stores, and the fashion offer. More choice for customers who are already hooked, some at higher margins, a broad catalog. Selling trust. But the store is the part you see. Warm, calm, familiar. What you don't see is the rhythm behind it: "Our strength over the past 75 years is that we hold on very tightly to who we are: our DNA, our values, our social engagement and
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