Overview
MyGamePlan is a football analytics platform that automates video tagging and lets clubs build custom metrics aligned with their own playing principles, with every metric linked to video footage. The platform has four modules: Team Performance, Player Development, Opponent Analysis and Recruitment. It auto-tags match footage, generates XML exports for existing workflows, supports broadcast and tactical footage, and integrates with multiple event and tracking data providers. It also includes MGPT, an AI football assistant that answers performance and tactical questions with supporting video clips. MyGamePlan BV was registered on 21 September 2021 and is based in Leuven. Dries Deprest and Berten Knaepen have been directors since that date; Knaepen is Co-Founder. The company lists 2-10 employees and is part of the imec.istart portfolio. More than 30 clubs use the platform. Named customers include Real Salt Lake, Malmö FF, KRC Genk, FC St. Gallen, Queens Park Rangers, CF Montréal, FC Volendam, IFK Göteborg, Varbergs BoIS, Al-Taawoun FC, Al Qadsiah, Independiente del Valle, Harju JK and RAAL La Louvière. In July and August 2026 the company announced new clubs Vaasan Palloseura, FF Jaro and Djurgårdens IF.
Stated facts & numbers
- Founded: 2021
- Headquarters: Leuven
- Legal form: BV, enterprise number 0774.403.260
- Directors: Dries Deprest, Berten Knaepen
- Employees: 2-10
- Customers: 30+ clubs, including KRC Genk, Malmö FF, Queens Park Rangers, Real Salt Lake, FC St. Gallen, Djurgårdens IF
- Accelerator: imec.istart
Key people
In the news
- Welcoming RSC Anderlecht to MyGamePlan! We are delighted to welcome another club in Belgium and to support them from the purple talents of the U13s all the way to the first team with our AI assistant, MGPT. No development-related question will go unanswered, every video will be automatically analysed, and every opponent weakness will be at the fingertips of the analysts and coaching staff. More on the partnership in the comments. 👇
- 𝐂𝐚𝐧 𝐨𝐮𝐫 𝐬𝐭𝐫𝐢𝐤𝐞𝐫 𝐡𝐨𝐥𝐝 𝐭𝐡𝐞 𝐥𝐨𝐧𝐠 𝐛𝐚𝐥𝐥? Every staff has an opinion on this one, and almost nobody has a number for it. Judging whether a long pass into the striker actually sticks means watching every one of them back, one by one. With MGPT, you win those hours back. Our AI Football Assistant finds every long pass into your striker automatically, and no question is too small to ask: ▸ How often does the ball stick when it reaches him? ▸ Does the team keep possession after he holds it? ▸ How does he rank
- You are a GTM Engineer? You always wanted to work in football? Do you want to help us grow, and add more clubs to a client list that already includes KRC Genk, QPR FC, Real Salt Lake, RSC Anderlecht, Malmö FF ? You have experience working in a start-up or scale-up? Read below 👇
- Welcoming K.Lierse S.K. to MyGamePlan We will be supporting the club holistically across every core area, automating the manual work and building everything custom to how they want to play. MGPT, our AI Football Assistant, will work like an extra member of the club's staff. They can ask it anything about the team, an opponent or a player, and get the answer, with the video and reports behind it, in seconds. Lierse have always looked for smarter ways to compete, and we are excited to support them in this next phase. More
- 𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗰𝗵𝗮𝗻𝗴𝗲 𝗶𝗳 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗴𝗲𝘁 𝘆𝗼𝘂𝗿 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗶𝗻 𝗵𝗼𝘂𝗿𝘀, 𝗻𝗼𝘁 𝗱𝗮𝘆𝘀? Pre and post-match analysis often runs on a delay. If the coach has a new question during the meeting, it could take a day or two to get the reply, leaving barely any time to build it into the next training session. At Al-Qadsiah, that whole turnaround is now down to hours. And when a question comes up mid-meeting, the staff ask MGPT and get an answer backed by video in minutes. It's turned analysis into
- Welcoming K. Beerschot V.A. to MyGamePlan We're delighted to further expand presence in Belgium and support the Antwerp-based club with advanced tools built around their playing philosophy. Staff can now use our automated tagging workflows to get better opponent insight and sharpen how they review their own performances. The time saving goes further with MGPT, our AI Football Assistant. It sits at the heart of everything, delivering data and video behind any question in seconds. More on the partnership in the comments. 👇
- 𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐩𝐥𝐚𝐲𝐞𝐫𝐬 𝐝𝐨 𝐰𝐞 𝐠𝐞𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐛𝐨𝐱 𝐟𝐨𝐫 𝐚 𝐜𝐫𝐨𝐬𝐬? Getting bodies into the box during an attack is something every coach asks for, but a simple question like this can often take an analyst hours to answer. With MGPT, you win those hours back. Our AI Football Assistant tracks box entries in every game automatically, and no question is too small to ask: ▸ Who arrives most? ▸ How often does a cross find a teammate? ▸ How do we compare across the league? Every answer is now minutes away, and every
- Welcoming Djurgårdens IF Fotboll to MyGamePlan We are delighted to support one of Sweden's biggest clubs across their team, opponent, and player development workflows. Djurgården play with a distinct identity, and they can now measure whether it shows up on the pitch, week after week. With MGPT, our AI Football Assistant, staff can ask any performance or tactical question and get the answer, backed by video, in seconds. A proud step for us as we grow our footprint in the Scandinavian market. More on the partnership in
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