Overview
Optisuite develops a digital platform for optical retailers that bundles AI-powered frame fitting, smart product recommendations, lens visualization, digital optical measurements, and integrated pricing and promotions management into a single workflow. The platform targets independent opticians and chains that want to replace fragmented point-of-sale, measurement, and consultation tools with one connected system.
The company is part of Ditar, a Belgian group that specializes in augmented reality and digital innovation for the eyewear industry. Optisuite builds on Ditar's AR and computer vision research to deliver in-store experiences such as virtual try-on and precise lens parameter capture without dedicated hardware.
Optical retail is a sector where margins depend on conversion rate per consultation and accurate fitting reduces returns. By packaging measurement, visualization, and inventory management together, Optisuite competes with legacy optician software vendors and with the in-house tooling built by larger eyewear chains.
Key people
In the news
- The best way to understand Optisuite is to see it in action. Meet our team at SILMO Paris and discover how Optisuite helps opticians guide the customer conversation, simplify glasses selection and create a more consistent sales journey in store.
- Our website has been updated ✨ Discover how Optisuite helps optical teams turn sales best practices into repeatable performance. With clear visual comparisons and a structured sales experience, opticians can guide customers with more confidence, make recommendations easier to understand and create a better in store experience. Visit our website to explore what is new and book a demo.
- Optisuite is attending Bold Optical Fair! On September 6–7, we’ll be connecting with optical professionals and showing how Optisuite helps create a more engaging and personalized eyewear sales experience. Visit us at stand P05 to discover Optisuite, meet our team and exchange ideas about the future of optical retail. Will you be there? Send us a message to arrange a meeting. Dan Tatar👨💻 Andrei B. Vladyslav Pustovit Marie Nepper #BOLDOpticalFair #Optisuite #OpticalRetail #Eyewear
- A customer may walk in looking for one pair. But their lifestyle often calls for more. One for everyday use. One for the sun. One for work, driving or screen time. The opportunity starts with asking the right questions not pushing more products. Optisuite helps opticians understand each customer’s needs, guide the conversation and present every recommendation clearly and visually. The result? More confident customers, stronger recommendations and more consistent sales. Because the best eyewear experience isn’t about selling another
- We’re coming to BOLD XXL! 🇳🇱 👓 On September 6–7, the Optisuite team will be in ’s-Hertogenbosch to meet the Dutch optical community and show what the future of the in-store eyewear experience can look like. If you’re curious to see how Optisuite brings the entire optical consultation together, from customer needs to lens recommendations, frame selection and measurements, come see it live. 📍 BOLD XXL 👋 Stand P05 📅 September 6–7 Come say hello, meet the team and experience Optisuite. See you at BOLD! #BOLDXXL #Optisuite
- Your glasses are only as good as the person who recommended them. That’s the problem Optisuite was built to fix. Today, our parent company Ditar closed €1.4M in seed funding. Led by ScaleFund, with Seeder Fund, imec.istart and invest.bw alongside. Optisuite sits in the optician’s hands while dispensing glasses. It captures prescription, lifestyle and measurements, then guides the customer through AI-assisted recommendations in a structured visual flow. The optician stays in charge. The dispensing process gets consistent. We believe
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