PieSync

Overview

Founded in 2014 and based in Ghent, PieSync built two-way, real-time contact synchronization between business applications. Where most integration tools handle one-time or batch transfers, PieSync focused on keeping contact records continuously in sync across CRMs, marketing tools, and productivity apps.

HubSpot acquired PieSync in 2020, integrating its synchronization technology into HubSpot's Operations Hub product. The acquisition gave HubSpot a native data sync layer and gave PieSync a successful exit in the Belgian SaaS ecosystem.

The founding team and the exit added to Ghent's track record of producing SaaS companies with international acquirers.

Media & appearances

• SuperNovaYouTube2025-03-11
  SuperHero Conversations EP5 | Ewout Meyns - Miles Ahead & Florian Myter - WeavelySaaS integration platform founded in 2012 by Ewout Meyns, scaled to a couple of million ARR with no sales reps, acquired by HubSpot in 2019.

Stated facts & numbers

• Piesync was founded in 2012 by three university friends who quit their jobs six months after graduation.SuperNova 2025-03-110:00:38
• It took Piesync two years to reach scaling point, joining the iStart incubator in Ghent; from 2014 it raised a couple of million in funding, grew to 25-30 people and scaled to a couple of million in ARR.SuperNova 2025-03-110:01:10
• Piesync was acquired by HubSpot in 2019; the whole team joined and the office became HubSpot Belgium, with space for up to 80 people today.SuperNova 2025-03-110:02:12
• HubSpot's acquisition approach came in early July 2019, two weeks after Piesync notified them of a new funding round; Piesync had a verbal agreement for a funding round and was opening a New York office at the time.SuperNova 2025-03-110:29:24
• Weavely's product is priced around €20-30 a month, similar to Piesync's pricing.SuperNova 2025-03-110:38:09