Overview
Founded by Carl De Pooter, a sales and IoT specialist, Salestrack positions itself as a partner for business growth through digital transformation and strategic services. The company offers growth assessments, coaching, and expedition-based learning programs, claiming experience with over 100 companies and €45 million in recurring business guided.
In the news
- Revenue tells you how big a customer is. It doesn't tell you how valuable that customer is. Read #5 of Beyond the Numbers below. #BeyondTheNumbers #SalesTrack #BusinessGrowth #SalesStrategy #CustomerValue
- Growth is good. But growth alone doesn’t tell you whether a business is actually getting better. In #4 of our Beyond the Numbers series, we look beyond revenue, customers and activity to explore a different question: Are we really progressing, or are we simply getting bigger and busier? Because the best growth doesn’t just add revenue. It builds a stronger business. Read the new Beyond the Numbers below. #BeyondTheNumbers #SalesTrack #BusinessGrowth #Strategy #Leadership
- The hardest part of transformation isn't deciding to change. It's what happens next. The old problems become visible. The new results take time. And somewhere in between, leaders start to doubt whether they're still on the right path. In this week's Beyond the Numbers, I explore the uncomfortable middle, and why this is exactly where leadership matters most. 👉 Read the full article below.
- 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆 𝗺𝗼𝗿𝗻𝗶𝗻𝗴𝘀 𝗮𝗿𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁. The week slows down. The inbox can wait. The meetings are over. The numbers stop moving for a moment. And that's often when the best questions arise. Not "𝘏𝘰𝘸 𝘥𝘪𝘥 𝘸𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮?" But... "𝘞𝘩𝘺 𝘥𝘪𝘥 𝘸𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮 𝘵𝘩𝘢𝘵 𝘸𝘢𝘺?" After more than 30 years in international business, I've learned that the most valuable lessons are rarely found in dashboards or spreadsheets. They're found in the conversations behind the numbers. The difficult decisions.
- There is one sentence I've heard throughout my entire career. "𝘞𝘦'𝘳𝘦 𝘵𝘰𝘰 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦." I've heard it from customers. I've heard it from sales teams. I've heard it in Belgium, Germany, France, Spain, Poland... and almost every market I've worked in. And yet, when I look back at the companies I've been privileged to work with, there's a pattern. Most of them weren't the cheapest. Many of them were actually more expensive than their competitors. But they all had one thing in common. 𝙏𝙝𝙚𝙮 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙚𝙙
- 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴: 𝗦𝗮𝗹𝗲𝘀𝗧𝗿𝗮𝗰𝗸 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗘𝘅𝗽𝗲𝗱𝗶𝘁𝗶𝗼𝗻 – 𝗔𝘇𝗼𝗿𝗲𝘀 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 6 days. 4 business leaders. One unique location. Designed for founders, CEOs and senior executives who want to: ✓ Create strategic clarity ✓ Challenge their assumptions ✓ Explore new growth opportunities ✓ Learn from other leaders ✓ Return with a concrete action plan No conference centre. No hotel ballroom. No audience. Just a small group of decision makers and meaningful conversations. 📍 Azores 📅 October 2026 👥
- 𝗪𝗵𝗮𝘁 𝗶𝗳 𝘁𝗵𝗲𝗿𝗲 𝘄𝗮𝘀 𝗮𝗻 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲 𝘁𝗼 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗼𝗳𝗳-𝘀𝗶𝘁𝗲𝘀? No conference rooms. No endless PowerPoints. No packed agendas. Just a small group of business leaders. A unique location. Honest conversations. Strategic thinking. And enough time to ask the questions that rarely get asked. I've been working on something new within SalesTrack. Interested? Comment with "𝗖𝗟𝗔𝗥𝗜𝗧𝗬" and I'll send you the concept once it's ready. More details soon.
- 𝗦𝗼𝗺𝗲 𝗼𝗳 𝗺𝘆 𝗯𝗲𝘀𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘄𝗲𝗿𝗲 𝗻𝗼𝘁 𝗺𝗮𝗱𝗲 𝗶𝗻 𝗮 𝗯𝗼𝗮𝗿𝗱𝗿𝗼𝗼𝗺. They happened while walking. In Sweden. In the Sahara. On a remote island. Far away from emails, meetings, notifications and the constant pressure to react. Over the years, I've learned that I occasionally need to step away from the day-to-day business. Not because I'm running away from challenges. Quite the opposite. I do it because distance creates perspective. When you're caught in the daily race, it's easy to
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