Overview
Seaters helps large enterprises connect their sponsoring investments directly to their audience data, capturing value from sponsorship asset inventory through ticket distribution. The platform orchestrates match-day seats, festival passes, hospitality, and concert tickets with high-intent audiences, managing over 500K users and distributing 1M+ tickets.
In the news
- Companies spend millions on sponsorships, skyboxes and VIP seats to earn loyalty. Then someone still has to decide who gets which ticket by hand, in endless email threads and spreadsheets. That's the part we take off your plate. Seaters gets your seats to the people who actually want them fairly and automatically, no guesswork. And because guests tell you what they're into, you finally see what your audience cares about, and what each event actually returns. #Sponsorship #CustomerLoyalty #FanEngagement #CorporateHospitality
- 50,000+ seats expired in one year. Not because fans didn't want them, because the RSVP sat in an inbox they didn't open in time. Someone wins tickets to the exclusive premiere of House of the Dragon Season 3, and the RSVP dies in the inbox. So we're fixing the channel. We're working on RSVP’s on WhatsApp, the app that people already use every day. The RSVP lands in the chat. One tap: "Accept” or "Deny." A reminder before the deadline. And once you confirm, your ticket arrives right there in the conversation, PDF and QR code
- Beach volleyball under the Eiffel Tower, the sun going down over Paris. The kind of evening you describe to people for the rest of your life. For Paris 2024, we helped to make a lot of those evenings happen. The French National Olympic Committee, twelve sports federations: football, basketball, volleyball, tennis and others, used Seaters to distribute their share of the Olympic Games tickets. Roughly 2% of all Paris 2024 tickets went through the platform to their own networks. And those networks were wide: from parliamentarians
- The experiences people remember are the ones they really want, not the one that just appeared in their inbox. When your guests win their wanted experience, they don't just turn up, they remember who made it happen. And that's where loyalty starts. A won experience is worth more than a free one. 🎫 #LoyaltyIntelligence #CustomerLoyalty #FanEngagement #AIEra #Events
- The hard part of sponsoring is making sure the seat your company paid for reaches someone who'll actually remember being there and triggering ROI on your investments. We go through three steps: 𝗟𝗶𝘀𝘁𝗲𝗻: all your sponsoring assets in one place where your audience can request the event they care about the most: the matches, the concerts, the family day trips. 𝗠𝗮𝘁𝗰𝗵: a fair, transparent allocation decides who gets which seat, and the tickets arrive before the day of the event. No last-minute scramble. 𝗜𝗺𝗽𝗿𝗼𝘃𝗲:
- Start with your audience, not the asset. Your customers raise their hand for the experiences they actually want. The invite becomes a won experience, not a giveaway. And those who don't win are prioritized for the next round. Every interaction becomes loyalty data you can act on. That's why we call it Loyalty Intelligence. KPN: Sponsorship experiences distributed fairly across consumers and employees, football, family day trips, concerts and festivals, without devaluing the invitation. Port of Antwerp-Bruges: A structured, in-house
Alumni 2 went on to found or lead
Jean-Sébastien GosuinCo-founder & CEO→Founder at Curewiki- PManu JansCo-founder & CFO→CEO at GreenPulse
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