Overview
Sunday centralizes design, ordering, and global distribution of branded merchandise and company swag across 200+ countries. The platform manages merch programs end-to-end with 500+ products available and transparent pricing with no hidden fees.
Media & appearances
- Ben's MentorsYouTubeOndernemer Van Het Jaar: Zo Bouwden Wij Een Schaalbaar Bedrijf In Een Verzadigde Markt!Merchandise platform combining custom sustainable company fashion with software for centralized, automated worldwide merchandise distribution; ~40 employees, rebranded from Merchandise Essentials in 2021.
Stated facts & numbers
- Sunday's clients include Zalando, Google, Cloudflare, Panasonic, Thule, TikTok, and Belgian names like Proximus, Delaware and Ardo.Ben's Mentors 2025-10-150:03:32
- Rebranded to Sunday in 2021 alongside the launch of its platform.Ben's Mentors 2025-10-150:10:11
- Sunday now employs around 40 people and has six in-house fashion designers.Ben's Mentors 2025-10-150:14:16
- Sunday does approximately 40,000-50,000 shipments per year to end users.Ben's Mentors 2025-10-150:22:57
- Sunday has contracts with more than 35 carriers (DHL, UPS, TNT, FedEx, bpost, PostNL) centralized in one dashboard.Ben's Mentors 2025-10-151:41:21
- During COVID, Sunday made over 2 million branded, certified face masks in about 2-3 months after revenue dropped to zero.Ben's Mentors 2025-10-151:26:33
Key people
In the news
- Zalando on stage. Merch at scale. 🧡 On 24 September at DMEXCO - Digital Marketing Expo & Conference, Zili Wang, employer branding specialist at Zalando, and our co-founder Niels Vandecasteele will show how one of Europe's biggest fashion platforms turned merchandise into a people experience tool. It runs across thousands of employees, many countries and every stage of the employee journey. What you'll take away: → How merch builds culture and strengthens an employer brand → What changes when merch stops being a side project
- Most companies run merch like this: Someone in HR gets 14 emails about hoodie sizes. A spreadsheet appears. Nobody knows who made it. The boxes arrive three weeks after the new hires. Zalando does it differently. Next Thursday at DMEXCO - Digital Marketing Expo & Conference, I'm on stage with Zili Wang from Zalando to show how they run merch for thousands of employees across many countries. It covers every step, from welcome box to work anniversary. The short version: 93% less work per order. Full brand control. Nobody chasing
- The apron used to be a uniform. In 2026 it is a gift. Branded aprons started showing up in welcome kits at SaaS companies and partner gifts at fintechs that nobody would have associated with the category five years ago. The reason: they are practical, premium, and underused as a brand surface. 7 trends shaping the category this year. Materials, silhouettes, and the print techniques that make a logo look intentional rather than slapped on. https://lnkd.in/eXDEfWP7
- The branded blanket used to belong to one season. In 2026 it shows up in event drops in March and partner gifts in October. The product moved from seasonal giveaway to year-round brand asset, mostly because the materials and packaging got smarter. We tracked 7 blanket trends shaping branded merchandise this year. Recycled fibers, custom pattern printing, and the packaging upgrade that changed the unboxing experience. https://lnkd.in/dW2_ExYk
- A branded hoodie worn 30 times in public delivers more impressions than most paid social campaigns. Promotional products outperform display ads, paid search, and most influencer placements on cost-per-impression. The category just rarely shows up in marketing dashboards because the team running it sits in HR or events. We pulled together the case for treating branded merchandise as a measurable marketing channel. Specific numbers for impressions, recall, and how to wire it into existing reporting. https://lnkd.in/dzu4FjAb
- Partner Spotlight: Proud Mary 🤝 "Trots doet groeien" That's the core belief behind Proud Mary. And it's also one of the reasons this partnership feels so natural. Very happy to welcome Tina Fabry and the Proud Mary team to the Sunday Partner Program. Proud Mary helps companies build stronger brands from the inside out. From positioning and brand strategy to employer branding, internal communication and creative campaigns, they help organizations get clear on what they stand for and turn that into a story people genuinely want
- 14 weeks. That is the median time from offer signed to fully productive in 2026. Most companies plan for four. The 10-week gap shows up as missed quarterly targets, manager bandwidth burned on hand-holding, and new hires quietly looking again before their first review cycle closes. We broke down what the gap costs, why it has stretched in distributed teams, and what the onboarding programs at the strongest scale-ups do in weeks 1, 5, and 10. https://lnkd.in/dYJFFspz
- Partner Spotlight: Volley Vlaanderen 🤝🏐 Topsport is entrepreneurship. Ambition. Discipline. Teamwork. Resilience. Performing under pressure. Learning from losses. And showing up again the next day to get better. The more time I spend building Sunday, the more parallels I see between entrepreneurship and high-performance sport. That's why I'm especially proud to announce our partnership with Volley Vlaanderen. 🏐🤝 Volley Vlaanderen is at the heart of the volleyball community in Flanders, bringing together athletes, clubs,
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