Overview
Thynk is a commercial operations platform for hotels, venues, and convention centres built on Salesforce CRM. The platform helps users drive B2B, Meetings Events, and Group sales, tap into direct booking opportunities, and use data to boost performance and profits.
In the news
- AI can’t fix what your data foundation can’t support. Hospitality is investing heavily in AI to improve productivity, forecasting and commercial performance. But there’s a problem that doesn’t get nearly as much attention: What happens when AI meets disconnected systems and fragmented information? Hotels and venue groups already have specialised systems for PMS, revenue, sales, events, operations and more. The challenge isn’t necessarily having the right technology. It’s making that technology work together. Because when
- It’s Day two of ATM Dubai and our Dubai-based team Ilaria Marinoni (CSO) and Alexander Singh (Head of Presales), are on the ground, excited to meet you this week. If you want to know where your RFP responses are losing speed to competitors, or why your pipeline looks different in every property's spreadsheet, it's worth grabbing time with them this week. You'll walk away with a clear understanding on both, and what closing those gaps is actually worth in booked revenue. Will you be attending? Comment or DM Ilaria or Alexander
- We're not looking for another engineer to maintain the status quo. At Thynk, our engineering team is building the next generation of hospitality software, and we're doing it AI-first. We're hiring a Senior Full-Stack Engineer to own and build the applications that sit at the edge of our platform, closest to the hotel and venue teams using them every day. You'll work across Next.js, Node.js, TypeScript and AWS, owning applications end to end, from data models and APIs to interfaces, deployment and production support. But this
- For hotels, data fragmentation isn't just a booking engine or CRM problem; it's a business-wide one. Hospitality Net's 2026 tech trends report just called out fragmentation as the industry's biggest challenge this year, and it affects every part of a hotels’ operations. Net Affinity's Gemma Hynes explained the data gap in the guest-facing operations at hotels well: “A guest's room preference might be saved in the booking engine, but never makes it to the front desk.” Unfortunately, data fragmentation is just as big an issue for
- Confidence isn't the absence of risk... It's having the data that enables you to act quickly. That's the theme AHC 2026 is built around: "All In: Mastering Risk for Reward," and it's exactly the conversation happening across UK hospitality investment right now. Thynk's Nicola Rhone (Nicky) will be in Manchester on 14-15 September, sitting down with the owners, investors and operators shaping where capital moves next. For portfolios managing mixed assets, repositioning properties, or rethinking what a "hotel" even is, the risk
- Our team is excited to be back on the road again this month! In September, we’re attending 3 events in 3 countries, giving you 3 chances to meet the Thynk team in person. 📍ICCA Central European Chapter Meeting, Ljubljana | Sept 6-9 Thorsten Hilber, Regional Director of Sales, will be there talking with venue leaders about how Thynk can support the full RFP-to-invoice lifecycle on one Salesforce-powered platform. If you're a venue manager looking to win more business faster, DM Thorsten or comment below to set up a time to chat in
- 𝗥𝗙𝗣 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘀𝗽𝗲𝗲𝗱 𝗰𝗮𝗻 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗶𝗺𝗽𝗮𝗰𝘁 𝘆𝗼𝘂𝗿 𝗰𝗵𝗮𝗻𝗰𝗲𝘀 𝗼𝗳 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. For 𝗵𝗼𝘁𝗲𝗹𝘀 𝗮𝗻𝗱 𝘃𝗲𝗻𝘂𝗲𝘀, that makes response time a commercial metric, not simply an operational one. Cvent’s own data backs this up: 𝟳𝟵% 𝗼𝗳 𝗥𝗙𝗣𝘀 𝗮𝗿𝗲 𝘄𝗼𝗻 𝗯𝘆 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗵𝗿𝗲𝗲 𝗵𝗼𝘁𝗲𝗹𝘀 𝘁𝗼 𝗿𝗲𝘀𝗽𝗼𝗻𝗱. But being first is only part of the story. The strongest commercial teams are doing more than responding quickly.
- Venue leaders plan years into the future. We believe their technology costs should be just as easy to plan around. At Thynk.Cloud, predictable pricing means 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗽𝗮𝘆 𝘁𝗼𝗱𝗮𝘆 𝗮𝗻𝗱 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁 𝗽𝗲𝗿𝗶𝗼𝗱. It means core venue technology is included, optional capabilities are clearly identified, and ongoing support from people you know is part of the partnership. And it goes hand in hand with something equally important: 𝗵𝗶𝗴𝗵𝗹𝘆 𝗰𝗮𝗽𝗮𝗯𝗹𝗲
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