Overview
Utiq is a European AdTech company that delivers a Telco-powered Authentic Consent Service, giving consumers control over their privacy while enabling brands and publishers to address consented audiences through a first-party identifier. The service provides accessible, addressable first-party audiences at scale without compromising consent or privacy rights, operating without third-party cookies.
In the news
- The Open Web doesn't need another identity debate. It needs action. That was the message Jana Moran, Managing Director DACH at Utiq, took to the HORIZONT Werbewirkungsgipfel 2026 event in Frankfurt last week. The challenge for the event’s PITCH & TALK was provocative: “Show me the Impact: Who makes advertising impact most visible on the Open Web?” Jana shared the session with Uli Hegge, CEO of European netID Foundation, Jonathan Hauffe, General Manager at The Trade Desk, and Christian Zimmer, Managing Partner at Welect GmbH. But
- DMEXCO 2026. We’re bringing the team! On 23–24 September, the digital marketing industry comes together in Cologne for DMEXCO - Digital Marketing Expo & Conference 2026. And this year’s theme, Scaling Intelligence, feels particularly timely. Because across our industry, the conversation is moving on. The challenge is no longer simply whether new technologies, data strategies or identity solutions can work. It’s how we turn them into infrastructure that works at scale, creates measurable value and fits naturally into the way
- Match rates have become something of a false comfort blanket in digital advertising. It gives buyers a clean number to compare. But it tells us surprisingly little about what sits behind the match, how dependable that signal remains later, or what happens when it needs to support more than the initial act of targeting. In his new article, Michail Piperakis, Chief Technology Officer at Utiq, argues that identity has outgrown the media plan. The job is broader now. Identity affects how exposure is managed across browsers, whether
- Brand impact isn't about serving more ads. It's about delivering the right level of attention. That was the thinking behind Utiq's Guaranteed Reach product, and we demonstrated this in a campaign partnershipwith HAIX Group, delivered in collaboration with Equativ and elaboratum GmbH. For years, guaranteeing effective net reach across publishers has been difficult to achieve. This campaign set out to change that by ensuring consumers received the level of ad exposure needed to maximise brand impact, while optimising campaign
- DMEXCO 2026. We’re bringing the team! On 23–24 September, the digital marketing industry comes together in Cologne for DMEXCO - Digital Marketing Expo & Conference 2026. And this year’s theme, Scaling Intelligence, feels particularly timely. Because across our industry, the conversation is moving on. The challenge is no longer simply whether new technologies, data strategies or identity solutions can work. It’s how we turn them into infrastructure that works at scale, creates measurable value and fits naturally into the way
- The open internet has spent years proving how cheaply it can sell an impression. AI may be about to force a rethink. In her latest article for Utiq, Catherine Murray, Director, Business Development, UK, looks at an uncomfortable trend already playing out across premium publishing. Ozone | The Audience Connection Platform reported UK ad request volumes falling 39% to 41% year on year in Q2 2026, while average eCPMs in June were around 30% higher than a year earlier. Less supply. Higher value. For Catherine, the interesting question
- What happens when knowing you’re reaching a real human becomes a competitive advantage? The latest edition of The Signal is out, and this month we’re looking at some of the questions shaping the next phase of digital advertising. Inside: 🔹 We welcome Max Baum as Utiq’s new Chief Product Officer, as we continue to evolve our product strategy and scale responsible addressability. 🔹 Jana Moran asks a deceptively simple question: if everyone in advertising is responsible for part of the system, who is responsible for the outcome? 🔹
- DMEXCO 2026. We’re bringing the team! On 23–24 September, the digital marketing industry comes together in Cologne for DMEXCO - Digital Marketing Expo & Conference 2026. And this year’s theme, Scaling Intelligence, feels particularly timely. Because across our industry, the conversation is moving on. The challenge is no longer simply whether new technologies, data strategies or identity solutions can work. It’s how we turn them into infrastructure that works at scale, creates measurable value and fits naturally into the way
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