Overview
Verbolia builds software that automates customer acquisition for e-commerce sites across SEO, GEO (generative engine optimisation) and SEA. The company was founded in 2018 by Pierre-Olivier Danhaive, who is CEO, and Bart Verschueren, who is COO. It is registered at rue Jean Burgers 2 in Enghien, Belgium, and has teams from Brussels to Toronto. The platform has three products. Vpage generates programmatic pages at scale for classic search, AI answers and paid ads, and integrates with Shopify, WooCommerce, Magento, BigCommerce and custom platforms. Vlink automates internal linking. Vrender provides dynamic rendering so content can be crawled by Googlebot, ChatGPT or PerplexityBot. More than 100 e-commerce companies use Verbolia. Named customers include Würth, Walmart, Carrefour, Debenhams Group, Ulla Popken, DocMorris, Kiabi, Decathlon Group, Revolve and Brico Depôt. The leadership team also includes Eric Haeken (Sales Director), Rayane Sassi (Customer Success Director), Wim Oers (Product Director) and Logan Flament (IT Director). Verbolia is bootstrapped and reports revenue above €4.5 million with a team of more than 30 people. On 18 November 2025 it won silver in the Search & AI category at Les Cas d'Or du Search in Paris for a Vpage project with agency Eskimoz and retailer Nature et Découvertes.
Stated facts & numbers
- Founded: 2018
- Headquarters: Enghien
- Founders: Pierre-Olivier Danhaive (CEO), Bart Verschueren (COO)
- Employees: 30+
- Revenue: €4.5M+
- Funding: Bootstrapped, no external funding
- Products: Vpage, Vlink, Vrender
- Customers: 100+ e-commerce brands, incl. Walmart, Carrefour, Decathlon Group, Würth, Debenhams Group
- Awards: Deloitte Fast 50 Belgium 2023, 2024, 2025; EMEA Fast 500 2025; silver at Les Cas d'Or du Search 2025
Key people
In the news
- 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝘁𝗲𝗮𝗺𝘀 𝗿𝗲𝗱𝘂𝗰𝗲 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝗹𝗶𝗮𝗻𝗰𝗲 𝗼𝗻 𝗽𝗮𝗶𝗱 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗮𝗻𝗱 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗺𝗼𝗿𝗲 𝗹𝗼𝗻𝗴-𝘁𝗮𝗶𝗹 𝗱𝗲𝗺𝗮𝗻𝗱? 🔍 That was the challenge for 𝗕𝗿𝗶𝗰𝗼 𝗗𝗲𝗽𝗼̂𝘁. With a large product catalog and limited internal resources, the team needed a scalable way to identify, create and optimize SEO pages without adding complexity to their existing setup. By implementing Vpage, Brico Depôt automated its long-tail SEO strategy and gained more autonomy in the creation of
- 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝘁𝗮𝗸𝗶𝗻𝗴 𝘀𝗵𝗮𝗽𝗲. A few final touches are still needed… But we’ll be ready to share more very soon. Stay tuned 🚀
- 𝟵𝟱𝘅 𝗥𝗢𝗜 𝘄𝗶𝘁𝗵 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗦𝗘𝗢 & 𝗚𝗘𝗢 🚀 That’s the 𝗗𝗲𝗰𝗮𝘁𝗵𝗹𝗼𝗻 performance our CEO, Pierre-Olivier Danhaive, shared at the 𝗚𝗘𝗢 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟲. Alongside other speakers and real-world case studies, one thing became clear: Search isn’t dying. It’s evolving. AI engines are reshaping how people discover brands, products and answers. Visibility is no longer just about ranking #1 on Google. It’s about being cited, understood and recommended across AI results 🤖 Key takeaways: → SEO and GEO
- 𝗗𝗼 𝗙𝗔𝗤𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗚𝗘𝗢 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲? We tested it. In this video, Pierre-Olivier Danhaive, CEO of Verbolia, explains how we analyzed 15,000 Vpage pages to measure the real impact of FAQs on AI bot visits and source usage. 👉The result: pages with FAQs were more likely to be picked up and used by AI engines. A concrete, data-backed look at what actually moves the needle in GEO.
- 𝗬𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝗮 𝗯𝗼𝘁. 🤖 Consumers are asking ChatGPT and Gemini what to buy, compare and consider. That means e-commerce pages need to work for humans and for AI. Can bots discover your pages? Can they read them? Can they understand enough to recommend your products? Welcome to the B2AI era!
- 𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝘂𝗰𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘃𝗶𝗰𝗶𝗼𝘂𝘀 𝗰𝗶𝗿𝗰𝗹𝗲? 🔁 You bid to get traffic. Your competitors bid too. Costs go up. And every month, you end up paying more to capture the same demand. For e-commerce teams, this raises a real question: How can you reduce dependency on paid traffic without losing visibility? 🎥In this video, Pierre-Olivier Danhaive, CEO of Verbolia, shares why organic search can help break the cycle.
- 𝗪𝗲’𝗿𝗲 𝗵𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗦𝗵𝗼𝗽𝘁𝗮𝗹𝗸 𝗙𝗮𝗹𝗹. From September 29 to October 1, we’ll be in Nashville to talk Search, AI discovery and e-commerce growth. SEO. GEO. SEA. Different levers, same goal: helping retailers capture more demand. We’ll be at 𝗯𝗼𝗼𝘁𝗵 𝗕𝟲𝟳. Come say hi if you’re attending 👋 See you in Nashville.
- 𝗚𝗘𝗢 𝗶𝘀 𝗻𝗼𝘁 𝗻𝗲𝘄. AI search still depends on the same core principle: relevant content that can be found, read and used. 🎙️In this video, Pierre-Olivier Danhaive, CEO of Verbolia, explains why query fan-out is essentially long-tail search at scale. And why 𝗩𝗽𝗮𝗴𝗲 has been helping major e-commerce brands do exactly that for years.
Alumni 1 went on to found or lead
Philippe Van OphemAdvisory Board Member→Co-founder at BeCentral
Something wrong or missing? Send an update. Fixed within 24 hours.