Overview
Verbolia builds software that automates customer acquisition for e-commerce sites across SEO, GEO (generative engine optimisation) and SEA. The company was founded in 2018 by Pierre-Olivier Danhaive, who is CEO, and Bart Verschueren, who is COO. It is registered at rue Jean Burgers 2 in Enghien, Belgium, and has teams from Brussels to Toronto. The platform has three products. Vpage generates programmatic pages at scale for classic search, AI answers and paid ads, and integrates with Shopify, WooCommerce, Magento, BigCommerce and custom platforms. Vlink automates internal linking. Vrender provides dynamic rendering so content can be crawled by Googlebot, ChatGPT or PerplexityBot. More than 100 e-commerce companies use Verbolia. Named customers include Würth, Walmart, Carrefour, Debenhams Group, Ulla Popken, DocMorris, Kiabi, Decathlon Group, Revolve and Brico Depôt. The leadership team also includes Eric Haeken (Sales Director), Rayane Sassi (Customer Success Director), Wim Oers (Product Director) and Logan Flament (IT Director). Verbolia is bootstrapped and reports revenue above €4.5 million with a team of more than 30 people. On 18 November 2025 it won silver in the Search & AI category at Les Cas d'Or du Search in Paris for a Vpage project with agency Eskimoz and retailer Nature et Découvertes.
Stated facts & numbers
- Founded: 2018
- Headquarters: Enghien
- Founders: Pierre-Olivier Danhaive (CEO), Bart Verschueren (COO)
- Employees: 30+
- Revenue: €4.5M+
- Funding: Bootstrapped, no external funding
- Products: Vpage, Vlink, Vrender
- Customers: 100+ e-commerce brands, incl. Walmart, Carrefour, Decathlon Group, Würth, Debenhams Group
- Awards: Deloitte Fast 50 Belgium 2023, 2024, 2025; EMEA Fast 500 2025; silver at Les Cas d'Or du Search 2025
Key people
In the news
- 𝗠𝗼𝗿𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆. 𝗠𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗽𝗮𝗴𝗲𝘀. That’s where internal linking can directly impact SEO performance. 𝗩𝗹𝗶𝗻𝗸 automates the process at scale, helping key pages get discovered, crawled and ranked more effectively. Here’s how it works 👇
- Do stock option plans really help retain employees? That's one of the questions we'll explore next Tuesday at The POD. When Pierre-Olivier Danhaive introduced Verbolia's first warrant plan in 2021, retaining key employees was one of his main motivations. More than four years later, his experience raises some interesting questions. Some employees have left despite having warrants, new people have joined, and the plan has evolved through several rounds. So what should companies really consider before introducing such a plan? On
- 𝗬𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗺𝗮𝘆 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗯𝗲 𝘁𝗵𝗲𝗿𝗲. 𝗧𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗮𝗴𝗲𝘀 𝗺𝗶𝗴𝗵𝘁 𝗻𝗼𝘁 𝗯𝗲.👀 That’s the blind spot Wim Oers sees on many large e-commerce sites: highly specific search intent exists, but the page that should capture it doesn’t. In this video, Wim explains how Verbolia helps turn that invisible long-tail demand into scalable organic visibility without adding more work for IT. 🚀
- 𝗔𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗶𝗹𝗹 𝗮 𝗴𝗵𝗼𝘀𝘁 𝗶𝗻 𝘀𝗲𝗮𝗿𝗰𝗵? Visibility is increasingly about more than being present. It’s about being surfaced at the moment of intent. If your products are hard to discover, interpret or recommend, even strong demand can pass you by. A scary thought for Halloween. 🎃
- 𝗗𝗼 𝗙𝗔𝗤𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗚𝗘𝗢 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲? 🤖 We wanted to move beyond assumptions. So we tested it on 15,000 Vpage pages to understand whether FAQs really help pages get picked up, visited and used by AI engines. The results were clear: FAQs are not a magic trick, but they do create measurable impact. More structure. More context. More chances to be understood by AI. Here’s what we found 👇
- 𝟰𝟮𝘅 𝗥𝗢𝗜 𝗼𝗻 𝗮𝘃𝗲𝗿𝗮𝗴𝗲. 𝟵𝟱𝘅 𝗥𝗢𝗜 𝗳𝗼𝗿 𝗗𝗲𝗰𝗮𝘁𝗵𝗹𝗼𝗻. 𝗢𝘃𝗲𝗿 𝟭𝟬𝟬𝘅 𝗥𝗢𝗜 𝗳𝗼𝗿 𝗗𝗲𝗶𝗻𝗗𝗲𝗮𝗹. 🚀 Behind these numbers, there’s a clear shift. Enterprise e-commerce teams are looking for ways to grow organic revenue at scale, without adding more complexity to their SEO operations. And that’s where programmatic SEO makes a real difference. In this video, Florence Noblet, Senior Marketing Manager at Verbolia, shares how leading e-commerce companies use long-tail pages, search intent and internal
- 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝗲𝗱 𝗮𝗽𝗽 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲 𝗶𝗻 𝗤𝟮 𝟮𝟬𝟮𝟲. 👀 But in Europe, AI app downloads show that several assistants are gaining strong traction: France: Claude #1, ChatGPT #2, Gemini #4 Germany: Claude #1, ChatGPT #2, Gemini #3 For e-commerce brands, the takeaway is not that every user is switching between multiple AI tools. It’s that search is becoming more distributed across different platforms. Visibility now means understanding where discovery happens and making sure
- Verbolia is officially joining La Maison des Startups LVMH. A few days ago, Pierre-Olivier Danhaive and Louis Duchêne were in Paris to make it official. After a first collaboration with Christian Dior Couture, our relationship with the LVMH group is taking the next step: Verbolia is now a member of La Maison des Startups LVMH. What does that mean in practice? We’ll help the group’s Maisons make their catalogs visible on Google, ChatGPT and Gemini, by creating landing pages at scale, with no compromise on brand experience. In short:
Alumni 1 went on to found or lead
Philippe Van OphemAdvisory Board Member→Co-founder at BeCentral
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