Vroom

Overview

Vroom.be is a Belgian online automotive platform operated by Movel BV in Antwerp. It combines editorial content on cars with a marketplace for new and used vehicles and connects visitors with car brands and dealer partners. Mediahuis acquired Vroom in 2011. At that point the site had 386,000 unique visitors, 2.5 million page views, around 700 dealers and 32,000 listings in one month. In 2023 Baloise decided to focus entirely on insurance, and on 28 March 2023 Jean Loubinoux and Donald Wolfs were announced as the new owners. Loubinoux is Chief Customer Officer, responsible for brand, content and communication. Wolfs, who worked on digital sales channels at BMW Group and was CEO of Mobly, is Chief Operations Officer, responsible for commercial strategy and operations. The two had worked together at the Chinese electric vehicle startup Byton. They planned a new brand identity for summer 2023 and a renewed platform by the end of that year. Vroom.be reports more than 7.5 million visitors and 13 million page views per year, 30,000 articles, 50,000 newsletter subscribers and 500 dealer partners, with partnerships with Mozzeno and wijkopenautos.be and a Dutch licence for autokopen.nl. Revenue in 2023 exceeded €700,000; 2024 was a transition year with a temporary decline. In 2025 the company raised crowdlending on Winwinner for up to €250,000 at 9% gross interest over five years, alongside a €200,000 ING credit line and a €150,000 Belfius facility. The company lists 11-50 employees.

Funding history

• 2025 Crowdlending: Up to €250,000 via Winwinner at 9% gross interest over 5 years
• Bank credit: €200,000 ING credit line, €150,000 Belfius advance credit

Stated facts & numbers

• Founded: 2002
• Legal entity: Movel BV
• Headquarters: Antwerp (Berchem)
• Employees: 11-50
• Owners: Jean Loubinoux (Chief Customer Officer), Donald Wolfs (Chief Operations Officer)
• Previous owners: Mediahuis (2011-2020), Mobly / Baloise (2020-2023)
• Dealer partners: 500
• Annual visitors: 7.5 million+
• 2023 revenue: €700,000+