Overview
Founded by Gary Vanbutsele and Bram Billiet, Whale was built to solve what Gary describes as "leaky bucket syndrome" in growing companies: as teams scale, institutional knowledge leaks out through poor documentation, inconsistent onboarding, and fragmented process management. The platform lets teams build and maintain a living knowledge base of processes and SOPs, with built-in workflows to surface relevant information to employees when they need it.
Over 70% of Whale's customer base is located in the US, a notable achievement for a Belgian SME-focused SaaS, and the company has been expanding its go-to-market in both Europe and North America.
Whale raised EUR 1M in 2021 from Volta Ventures, Peak Capital, and the founding team, followed by a EUR 2.5M round in April 2023 from the same investors. Total funding is approximately EUR 3.5M.
Funding history
- EUR 1M2021Volta Ventures, Peak Capital, founders
- EUR 2.5MApril 2023Volta Ventures, Peak Capital
Key people
In the news
- Today, members of the Whale team spent the day helping remove invasive cherry laurel from local woodland, creating the conditions for native species to flourish. Supporting our local communities goes beyond what we do at work. It's about taking action, working together, and helping protect the natural spaces we all enjoy. A great day of teamwork and positive impact.
- We're at the NEC Motorhome & Caravan Show this week, showcasing the solutions that help make life on the road more comfortable, convenient, and reliable. Stop by to see the latest from Whale and chat with the team about water, heating, and comfort systems built for every adventure. Visit stand 9.21 through October 18.
- We were delighted to support the opening of the Advanced Manufacturing Innovation Centre (AMIC) at Global Point, Newtownabbey. AMIC will help manufacturers innovate, boost productivity and drive sustainability through access to world-class facilities and expertise. At Navico Group Bangor, we're excited to see the positive impact this investment will have across the manufacturing community in Northern Ireland.
- Members of the Whale team recently participated in Brunswick Corporation's Women on Water (WoW) program, gaining hands-on boating experience and spending valuable time on the water. A great day of learning, skill-building, and growing confidence behind the wheel.
- For more than two decades, Whale's Gulper® technology has helped set the standard for dependable, non-clog gray waste water pumping solutions. Built on rigorous development, durability-focused engineering, and a commitment to reliable performance in demanding marine environments, Gulper pumps have earned the trust of boat builders, marine professionals, and boat owners worldwide. Learn more: https://lnkd.in/gGUukh6Z
- During Safety Week 2026, the Navico Group Bangor team came together for training, Behaviour-Based Safety activities, and a workplace Scavenger Hunt focused on hazard identification and proactive reporting. Safety in Action reinforces that safety is more than compliance. It is about making safe choices, looking out for one another, and taking action to prevent harm before it occurs. Thank you to everyone helping us build a stronger safety culture and achieve zero harm.
- A big thank you to Cancer Focus Northern Ireland for visiting us today and sharing practical advice and support with our team. Their session highlighted the importance of healthy lifestyle choices and provided valuable guidance to help our employees take positive steps towards their personal health and wellbeing goals. We're proud to support initiatives that encourage a healthier, happier workplace.
- Last week the team at Whale came together for a fundraising BBQ in support of our colleague, Robert McCune. We're incredibly grateful for the generosity and support shown by our team. We wish Robert all the best with his upcoming procedure and look forward to seeing him back soon.
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