Overview
Founded by Gary Vanbutsele and Bram Billiet, Whale was built to solve what Gary describes as "leaky bucket syndrome" in growing companies: as teams scale, institutional knowledge leaks out through poor documentation, inconsistent onboarding, and fragmented process management. The platform lets teams build and maintain a living knowledge base of processes and SOPs, with built-in workflows to surface relevant information to employees when they need it.
Over 70% of Whale's customer base is located in the US, a notable achievement for a Belgian SME-focused SaaS, and the company has been expanding its go-to-market in both Europe and North America.
Whale raised EUR 1M in 2021 from Volta Ventures, Peak Capital, and the founding team, followed by a EUR 2.5M round in April 2023 from the same investors. Total funding is approximately EUR 3.5M.
Funding history
- EUR 1M2021Volta Ventures, Peak Capital, founders
- EUR 2.5MApril 2023Volta Ventures, Peak Capital
Key people
In the news
- For more than two decades, Whale's Gulper® technology has helped set the standard for dependable, non-clog gray waste water pumping solutions. Built on rigorous development, durability-focused engineering, and a commitment to reliable performance in demanding marine environments, Gulper pumps have earned the trust of boat builders, marine professionals, and boat owners worldwide. Learn more: https://lnkd.in/gGUukh6Z
- During Safety Week 2026, the Navico Group Bangor team came together for training, Behaviour-Based Safety activities, and a workplace Scavenger Hunt focused on hazard identification and proactive reporting. Safety in Action reinforces that safety is more than compliance. It is about making safe choices, looking out for one another, and taking action to prevent harm before it occurs. Thank you to everyone helping us build a stronger safety culture and achieve zero harm.
- A big thank you to Cancer Focus Northern Ireland for visiting us today and sharing practical advice and support with our team. Their session highlighted the importance of healthy lifestyle choices and provided valuable guidance to help our employees take positive steps towards their personal health and wellbeing goals. We're proud to support initiatives that encourage a healthier, happier workplace.
- Last week the team at Whale came together for a fundraising BBQ in support of our colleague, Robert McCune. We're incredibly grateful for the generosity and support shown by our team. We wish Robert all the best with his upcoming procedure and look forward to seeing him back soon.
- It was great hosting the team from Azimut Mobility at Whale last week. Strong partnerships are built on continuous learning and a shared commitment to deliver the very best for our customers. We look forward to continuing our work together. #NavicoGroup #CustomerExperience
- A throwback to an early Whale advertisement. While the marine industry has evolved over the years, the need for reliable, high quality water systems products remains consistent and Whale is always on hand to deliver.
- Congratulations to our own Alex, Phil and Simon on earning their RYA Powerboat Level 2 certificates. This internationally recognized qualification provides the skills and confidence to safely operate a powerboat and further strengthens our team's hands-on knowledge of the marine industry. Well done to all three on this achievement.
- We are proud to share that our Bangor facility has been recognised with two major honours at the Made in Northern Ireland Awards 2026 in Belfast. Navico Group Bangor has been named Engineering Manufacturer of the Year, reflecting the team’s continued focus on operational excellence, innovation, and performance. In addition, Phil Eadie has been awarded Engineer of the Year - a well-deserved recognition of his leadership and the significant impact he makes across the organisation. These achievements are a powerful endorsement of the
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