Ciaran Fitzgerald

The through-line

Across nearly every post, Ciaran Fitzgerald positions himself as a curator and hands-on experimenter for the Salesforce community rather than a pure commentator. Week after week he ships "the Retro," a digest of the Salesforce articles worth reading for "consultants, admins, and delivery teams" [7], covering everything from "Winter '27 previews" to "MCP and technical debt" [1][8]. Running alongside that curatorial habit is a personal thread of tinkering: building a React CV, running it inside Salesforce Experience Cloud, and thinking out loud about where that pattern could go next [4]. Over the run of posts the balance shifts slightly from pure link-sharing toward showing his own work and crediting others' builds, suggesting the Retro has become less a newsletter and more a running conversation with peers like Justin Wills and Paul Battison [2][3][7].

On curating for the community

The Retro is presented consistently as a service to busy practitioners: "a few interesting Salesforce posts for you to digest when you finally get a few minutes to yourself" [5], with topics spanning "Revenue Cloud testing, MCP and technical debt" [1], "headless Salesforce via MCP servers, Omni-Channel routing, Apex Log Analyzer" [8], and "Clean Apex Code" reading even while on holiday, "soaking up the Côte d'Azur sun" [9]. He frames it explicitly as being for "all Salesforce Professionals" [8], and keeps the cadence going regardless of circumstance, including packing for "a 13 hour drive" the next day [10].

On experimenting with React on Salesforce

Fitzgerald treats his own builds as proof-of-concept exercises rather than finished products. He built "a React CV and got it running inside Salesforce Experience Cloud, because apparently a PDF was not dramatic enough" [4], and immediately generalizes the idea: "this same React-on-Salesforce approach could be a really interesting way to prototype slicker pricing tools, quote experience and guided selling flows," tying it directly to "Salesforce CPQ @ EOL" [4]. He calls the exercise a "Tiny experiment, big rabbit hole" [4], signaling that he sees small technical demos as gateways to bigger architectural questions.

On learning from peers

He is openly comparative and generous about others' work. On seeing a peer's build he writes, "Justin's recent build is incredible, and my own React POC is nowhere near that level, but his work has given me plenty of ideas" [3], and separately urges his audience that "you watch Justin Wills video. It is well worth your time" [7]. He also takes visible pride when his own work is recognized by others, noting he was "Extremely proud to see my React app walkthrough featured in Paul Battison's blog this week" [2].

From the stage

The CloudBites TV interview is framed around the arc "From Admin to Architect," built on themes of "Growth, Grit, and Giving Back in Salesforce" [11], a framing not present in the written posts, which stay focused on weekly content curation and technical experiments rather than career trajectory.

Takeaways

• Publishes a weekly Salesforce curation, "the Retro," via ConsultantCloud.io, covering topics like Winter '27 previews, Revenue Cloud, and MCP [1][5][7][8][9][10]
• Built a working React CV inside Salesforce Experience Cloud as a hands-on proof of concept [4]
• Sees the React-on-Salesforce pattern as a candidate for prototyping pricing, quoting, and guided-selling tools as CPQ heads to end of life [4]
• Actively credits peer work, calling out Justin Wills's build and video as standout and worth watching [3][7]
• Had his own React app walkthrough featured in Paul Battison's blog [2]